Professional and reliable PPC campaign management services

Pay per click advertising in the past few years has gained a lot of popularity for being a very effective method for digital marketing. Pay per click is an internet advertising model where companies looking to advertise, display paid ads on search engines. These ads contain information about the products and services of a company and are presented only when users enter relevant queries on search engines. Though both Search engine optimisation and Pay per click are a part of Search engine marketing, they have various differences amongst them.

PPC Campaign Management Services

Difference between SEO and PPC

The main difference between Search Engine Optimization (SEO) and Pay per Click (PPC) is that SEO is based on the “organic” or free search results of search engines whereas PPC is not free. Pay Per click as the name implies means that advertisers have to pay a certain sum of money every time their ad gets clicked. Some other differences between these practices are-

• Costs- SEO techniques though applied for free results of search engines, require a lot of work. There are numerous practices involved in this method, thus it costs a considerable amount to apply SEO and also to maintain ranking. PPC on the other hand also requires research and constant management but the costs of setting up and managing such a campaign are less. Also once PPC is applied then you only pay when the ad is clicked
• Time taken to give results- Pay per click campaigns take a smaller time to set up and once applied the adverts start showing on websites within  a matter of minutes. SEO on the other hand is a long term strategy. It can sometimes take a considerable amount of time for a company’s website to achieve higher rankings. Thus Pay per click provides results more quickly as compared to the latter.
• Traffic- It is usually seen that organic traffic is more as compared to paid traffic. This means that SEO can get more traffic as compared to Pay per Click. But this is only possible if a company is ranked amongst the top 5 search results as these are the more likely one’s to get clicked. The pay per click techniques though not able to provide continuous traffic assures that the website visitors are relevant. 

Even though these techniques are very dissimilar when compared to each other both of them are very important for a successful online marketing campaign.

Professional Services for Pay per click advertising

Brandconn Digital is a well-known company that provides some of the highest quality PPC campaign management services. This company through its well-research methods and systematic approach assures better results. Thus, if you are in search for effective PPC Management Services India, contact this company today.