In today’s world where ecommerce is the latest boom, getting more traffic and sales to an ecommerce website is a must to thrive in the market. This can be achieved only by a systematic approach to do SEO for the ecommerce website. To achieve success from the plan, On-page SEO is a critical first step which can make or break any campaign.
In this article, I will talk specifically about the needs and requirements of ecmommerce entrepreneurs. This article will give you a basic understanding of on-site SEO tactics for these website. You can always implement these in house to get a great jump start and boost in your traffic, but if you want to focus on your niche then you can always take the help of SEO outsourcing services that are offered by many SEO agencies. You may find out and choose a reputable agency to get the ecommerce SEO services fulfilled. However, here are the major elements that you need to consider when optimizing a site.
Competitor Research
Competitor research is the first and foremost step to start the process. By studying your competitors thoroughly, you can learn many things that need to be done by you and also some of their secrets that can be found on their website itself.
Keywords are one of the major success factors and you need to focus on their keywords particularly the ones on their homepage as well as their top product pages that you definitely would need to analyze.
You can take the help of Moz browser extension to see the SEO title and description your competitors use in their title tags. SEMrush is another great tool to analyse your and your competitors’ keywords.
Homepage SEO
Homepage is typically the most important page of any website where most businesses focus their SEO efforts. But you need to realize the fact that though the homepage is definitely one of the top pages of your website to optimize, you need to focus on other important pages as well to get SEO success from your ecommerce website.
Site Architecture
Site architecture is another important SEO factor for any website dealing with ecommerceand needs you to have a distinct hierarchy of navigation, from your homepage to product categories to the products listed within them.
It is a thumb rule for on page optimization to make everything available to the visitors and the search engines within three clicks. So you need to follow the rule to succeed in the process.
Product Page Optimization
Product pages are the one of the most important pages of any e commerce website and thus need a lot of focus and SEO efforts.
The name of the product is very important in such kind of websites and thus it is always advisable to use the product names in the SEO title and URL of your product page.
Product description is also an important element in on-site optimization. Usually Google takes the description of the product as the meta description for the page. It also shows up when people share your product on Facebook and Pinterest.
Image Optimization
Images are also an important element of the product pages of e commerce sites. These not only help the buyers to make a decision but are also important for search optimization.
Ideally you should always properly name an image to optimize it. Don’t add images with filenames like IMG100.jpg to your product pages.
Video
Videos not only help your customer get more confidence in your product and site but also stand out in search results.
Reviews
Reviews are also a great help when boosting the confidence of the customers.
FAQ Content
FAQ may not be a direct SEO ranking factor but it can help you gain search engine credibility in many ways. It adds content pages to your website and at the same time help your customers in learning more about your products. This also increases the SEO credibility of your e commerce website.
In this article, I will talk specifically about the needs and requirements of ecmommerce entrepreneurs. This article will give you a basic understanding of on-site SEO tactics for these website. You can always implement these in house to get a great jump start and boost in your traffic, but if you want to focus on your niche then you can always take the help of SEO outsourcing services that are offered by many SEO agencies. You may find out and choose a reputable agency to get the ecommerce SEO services fulfilled. However, here are the major elements that you need to consider when optimizing a site.
Competitor Research
Competitor research is the first and foremost step to start the process. By studying your competitors thoroughly, you can learn many things that need to be done by you and also some of their secrets that can be found on their website itself.
Keywords are one of the major success factors and you need to focus on their keywords particularly the ones on their homepage as well as their top product pages that you definitely would need to analyze.
You can take the help of Moz browser extension to see the SEO title and description your competitors use in their title tags. SEMrush is another great tool to analyse your and your competitors’ keywords.
Homepage SEO
Homepage is typically the most important page of any website where most businesses focus their SEO efforts. But you need to realize the fact that though the homepage is definitely one of the top pages of your website to optimize, you need to focus on other important pages as well to get SEO success from your ecommerce website.
- Homepage Title Tag (SEO Title Tag) – It is the most important element of on page SEO optimization for your website which should include your business name along with the main keyword phrase you are targeting.
- Homepage Meta Description – Though many people do not see this as an important ranking factor, but in my view the meta description also holds an important place in optimizing an ecommerce site.
- Homepage Content – The content has always been considered as one of the most important SEO factors and it is must for your homepage to have unique and useful text content for the users visiting your site. They learn more about your business and the products through the content of the page in a clear and concise way.
Site Architecture
Site architecture is another important SEO factor for any website dealing with ecommerceand needs you to have a distinct hierarchy of navigation, from your homepage to product categories to the products listed within them.
It is a thumb rule for on page optimization to make everything available to the visitors and the search engines within three clicks. So you need to follow the rule to succeed in the process.
Product Page Optimization
Product pages are the one of the most important pages of any e commerce website and thus need a lot of focus and SEO efforts.
The name of the product is very important in such kind of websites and thus it is always advisable to use the product names in the SEO title and URL of your product page.
Product description is also an important element in on-site optimization. Usually Google takes the description of the product as the meta description for the page. It also shows up when people share your product on Facebook and Pinterest.
Image Optimization
Images are also an important element of the product pages of e commerce sites. These not only help the buyers to make a decision but are also important for search optimization.
Ideally you should always properly name an image to optimize it. Don’t add images with filenames like IMG100.jpg to your product pages.
Video
Videos not only help your customer get more confidence in your product and site but also stand out in search results.
Reviews
Reviews are also a great help when boosting the confidence of the customers.
FAQ Content
FAQ may not be a direct SEO ranking factor but it can help you gain search engine credibility in many ways. It adds content pages to your website and at the same time help your customers in learning more about your products. This also increases the SEO credibility of your e commerce website.
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