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Saturday, January 7, 2017

6 Interesting Facts About Google Algorithm

Google uses certain algorithms which help us by providing us the search results from approx. trillions of web pages. Every outsource SEO company providing Small Business SEO Services or otherwise has chalked out the importance of algorithms. Some of the fun facts about Google algorithms are:
  1. The story behind Page rank: The Google’s technology of assigning ranks to pages is called as “PageRank”. However, most people do not know that it was named after Google co-founder Larry Page.
  2. Developed with a different intention: The Google’s algorithms were initially developed to filter the spammy content from the advertisers. However, with time the algorithms were implied for better search experience.
  3. Ever changing: The people using Google algorithm also do not know that the algorithms are changed around 500-600 times a year, which means on an average 1.5 times a day. However, most of the changes are very minute that Google doesn’t disclose them to public.
  4. Smarter algorithms: Google algorithms are getting smarter with every update. The latest algorithm can predict the elements in a picture even their expressions like happy, sad, Joy etc.
  5. Google dance: Google dance is not actually a dance move popular at Google but it is the name given to changes in the ranks of the algorithm when they faced major changes every month. These changes, however, have become very minute now.
  6. The human touch: Apart from the developed algorithm, there are people known as evaluators who evaluate the quality of the search results. Every year Google hosts 40,000 of these evaluations to get an insight of the quality of the searches.
The common masses may be unaware of these facts but the companies providing SEO India services should know these facts and keep them in mind while drafting an SEO campaign.

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