The
Internet is an ever-changing universe. Every second there is something new that
can change the world of digital marketing for good. The companies that offer to
hire SEO expert individuals constantly
browse the internet for any coming changes. One such change is the use of
Emoji, smiley faces and symbols used in almost every mobile device now. They
are used to express universal feelings like joy and sorrow.
Emoji
was created by Hidetaka Kurita in Japan but is now used in every smartphone. Emoji
has been named as one of the fastest growing languages and thus is also used by
brands in digital marketing to convey a particular message to the customers.
Emoji is in constant use by big brands such as “Coca-Cola”, “Dominos” etc. to
get higher traffic and to create a better brand value.
Emoji
has become so crucial because customers still depend on reviews from other
users which may be their friends, family or acquaintances. Also, brands need to optimize their mobiles
sites according to the use of Emoji. Google has announced to include mobile
first indexing, in which the mobile sites would also have as much as content as
their desktop websites.
Nowadays,
Emoji domains are available at various merchants and also these domains are
fully compatible with Google. With the introduction of the mobile-first index,
Emoji domain will have a better ranking in case of mobile search but the
scenario of desktop search is still not sure. In such case, use of Emoji domain
will be a challenge for every company that provides any services related to SEO
be it Outsource SEO India services
or ecommerce SEO services.
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