5 Best PCC Features Rolling Out This Year

                                                                                                                                   

The Ads and marketing services on the search engines had introduced a new platform for marketing. With some of the recent changes in the ad features by Google AdWords and Bing Ads platforms have led to enormous changes in way PPC Management Services worked their strategies. Some of the major PCC changes are listed here. 

1.    Bye-bye to Right side ads

Recently, Google Adwords removed the right-side text ads and rather added an ad spot above the organic search. This has led to a lot of confusion and served as a shocker to many PCC ads services. Though this change didn’t affect the market much, as the major returns come from the top ads; manifold to that from the bottom and side ads combined. 

2.    A new Adwords interface to roll out soon

GoogleAdwords is soon to come out with a sleeker and simpler interface for the users. Some of the features were showcased at a performance summit. Though the principle may very much be the same, the new face might be aimed to enhance functionality and cosmetic appearances. 

3.    Demographic performance evaluation

With a recent upgrade to their AdWords, Google introduced a functionality which would allow the Ad Campaigns to review the performance on the demographic aspects. This feature would help the marketing agencies to make reforms to their methodology.

4.    Message extension to AdWords

The message extension feature enhances the business prospects, allowing the users to tap and send messages to the addressed business. The ad agencies can add a pretext to initial relevant conversations

5.    Local search ads

This addition is aimed to drive more traffic to businesses by including ‘Promoted pins’ and customizable business pages. Furthermore, the interactive display ads are aimed to adapt to the websites and also to attract user attention.

With an amazing deal of changes being introduced in the PCC ad campaigns, seeking help from the digital marketing company India for your business would be a smart decision.