Reasons Why Wordpress Is So Popular Across the Globe

More than 35 percent of the total sites on the Internet run on Wordpress platform that is just an 18 year old platform. It came into being in 2003 basically as a blogging platform, but has now evolved to become the most wide-spread CMS platform. According to Wordpress development company India experts, a huge role in this popularity is of the features that this platform has or basically the advantages that users get out of it. There are several of them and we have covered some of them here in this blog post.

User Friendly CMS:

Because it mainly originated as a blogging platform, the features it has are still unmatched and they all constitute to make it an extraordinary CMS platform. For example – admins can easily and safely navigate through the backend of their websites and edit the pages they want and make new additions at will.  Organizing content is very easy on the Wordpress even for those having no or very little knowledge of the same.

Plugins:

The number of plugins present in Wordpress is another plus point of this platform, as these plugins allow users to do so many things without any restrictions. Apart from this, when you hire Wordpress developer India, they can even create other plugins based on your specific requirements to have better control over this CMS. 

SEO:

Another benefit or advantage is that with a website built on this platform SEO becomes very easy as compared to websites made on other platforms. This reason is yet again, the SEO plug-in that allows users to perform search engine optimization without any major knowledge or experience of the same. 

Responsive:

The websites made Wordpress development company India experts on this platform can be responsive as well and this is what, Google and other top search engines look for first up, when they choose results for a search query. With some plugins, the responsiveness can be improved further and when this would happen, SEO ranking too will see improvement on its own.

The Complete Guide to Improve Your Online Reputation

For modern-day businesses, their online presence is more crucial than their traditional or physical market. Businesses realize this fact that mostly customers are there on the Internet and that too, mainly on social media platforms and for this, they make every attempt to be present there, in their best form possible. This is where ORM services offered by any online reputation management company India can be so crucial. 

These services would be offered in such a way that the positive image of the business is promoted and everything negative is suppressed. This small guide will help you understand these services in a better manner and also how they will help your business march ahead towards success without too much effort.

What is Online Reputation Management? 

According to the experts, ORM is the process through which, business can track and monitor its online or Internet based reputation. If there is something negative coming in the way, they will use different tactics to eliminate or suppress it and ensure that what traffic and search engines see is only the good things about the business. This service also involves counteracting misleading or negative images to help your brand perception among your customers.

Why It’s So Important?

The importance of online reputation management services India can be determined by the fact that with their help, businesses can become in-charge of what audiences and search engines see about your business and your character. They can also – 

• Build An Online Presence

• Take Control Of Critical Information On Social Media

• Showcase Superior Customer Services

• Respond To Customer Queries

• Address Grievances Easier To Build Brand Loyalty

• Manage Listing Information On Various Online Listings

• Get Word Of Mouth Publicity

Ways to Enhance Your Online Reputation

Enhancing the online reputation is very easy, as your responsibility would be to just avail the ORM services from a reputed and established Digital Marketing Company in India. The professionals holding specialization in ORM will take the following steps – 

• Monitor Your Brand’s Online Presence

• Ensure Your Brand Page Is Always Up To Date

• Reach Your Customers Where They Are And Use Social Media Effectively

• Make Promises You Can Deliver

• Take Customer Feedback Seriously And Respond Quickly

• Ensuring Your Brand Focuses And Listens To The Customer