The
modus operandi of Google has changed a lot in the past few years and it is now
more focussed towards giving users the best search experience and the best
results for their search queries. This search engine has also opted to help
small business owners and this is why they are reflected more in case, a
location based search query comes. This is given the name of local SEO and the
good thing here is that this and other search engines give equal opportunities
to businesses to achieve the top rank using white hat SEO services.
An
SEO expert India can help you in this with high quality and relevant SEO services
India, but along with these services, some important steps would also be
required and we have covered them here in this blog post.
KEEP IT CLEAN (WHITE HAT ONLY)
Search
engines would respond to your SEO efforts in an anticipated manner only when you
are using white-hat SEO steps and this applies in general, global as well as
local SEO. The benefit of these SEO services India is that your SEO efforts would work well followed by the
fact that your website will not get penalized at all for its black-hat SEO
actions.
EMAIL MARKETING CAMPAIGNS
In
terms of local SEO, it has been observed that email marketing can be a very
robust solution, but this too has to be used strategically. The SEO expert India handling your local SEO
campaign will have to see that you are sending emails to the contacts and also
motivating them to send feedback regarding your products, services and their experience
with you. CRM or customer relationship management softwares can be used to
automate this and you will definitely see some improvement in your rank after
this.
YOUR GOOGLE MY BUSINESS PROFILE
Completing
your Google my Business profile is going to help you a lot in getting your
business indexed and this could involve several things. The top details to
furnish here are a map, your contact info and a picture of your business
establishment. Apart from this, you will get better local reviews by strategically
inserting keywords into file names and captions.