Difference between Wordpress and Shopify and Pros and Cons of Wordpress

 

When it comes to ecommerce website creation, the two most commonly used platforms are the WordPress and Shopify because both have some of the most amazing features that help in website creation. These features ensure that your ecommerce website is compliant to all the standards of different search engines and also, it is totally safe and secure.

It has been observed that not just businesses, but also professionals from website design company India are confused at times regarding which platform to use. The ideal way out is knowing about both of them and here in this blog post, let us start doing this by first reviewing WordPress.

WHAT IS WORDPRESS?

According to WordPress developers India, this platform is used for website creation and it’s a free and open-source content management system that runs majorly on PHP and MYSQL. Because of the amazing features that it has, it is termed as the most popular content management system at present.

WHAT IS SHOPIFY?

This is also a website creation platform used by website design company India for ecommerce website creation, but the main difference is that it’s a paid tool. Yes, the free version is available too, but it has no features at all that could help in creating an ecommerce website. To use Shopify, users can simply sign up in shopify.com, and after a quick setup process, it is ready to go. The main USP is to ready-to-use templates that are there in a vast quantity to use and create a basic, functional ecommerce portal.

The common thing about these platforms is that both WordPress and Shopify has a few pros and cons.

WORDPRESS (PROS AND CONS)

PROS

• Open source, and no license fees are required
• Cost-effective option for small to medium-sized business requirements
• Provides good supports for many SEO plug-in
• WordPress developers India from website design company India can share codes online
• Produces more cost-effective optimized business solutions
• Easy to operate

CONS

• Not that secure and attractive to potential hackers
• Speed is comparatively slower than Shopify
• Has limited permissions
• Content sometimes becomes more difficult to implement

Crucial Tips to Make Travel SEO Services More Result-Oriented

 

There are several industries where only business has become way more influential than ever and travel and tourism industry is one of them. The competition too is really high in this industry and this is why not just having a great website is important, but ensuring that it is good enough to climb higher in search engine rankings on its own. 

This is very easy to do with the help of timely travel SEO services offered by specialized SEO company India. These companies have out of the box strategies and ideas to produce new leads, sales prospects and bring in more traffic. Some of those ideas have been discussed here in this blog post.

QUALIFIED SITE TRAFFIC: KEYWORDS

High quality site traffic is possible only by understanding as to what kind of searches are being made by the traffic. These "types" would translate into keywords that experts of travel SEO services would include in on page content and this is a very robust way on increasing search engine ranking. 

TARGETING THE LIFEBLOOD

The travel SEO experts from every SEO company India would straightaway target the lifeblood of the travel SEO plan and this lifeblood is the keywords again. By using the right keywords, they ensure that it would become very easy to deliver the services that they have been looking for. This would also ensure that Google puts your website right in front of the traffic as soon as they make any search query.

LONG TAIL KEYWORDS

In terms of keywords, it is very important to understand the right kind of keywords and in the travel industry, longtail keywords are known to work to the best. The reason is that not just they are used more in queries coming in relation to this industry, but they also often have very less competition from the bug guns of the industry.

MAKE IT MOBILE-FRIENDLY

Finally, as with any other industry, the website will surely experience more traffic with its responsive web design or mobile-friendly web design. The reason is the data that says that mobile phone users account for 36% of total bookings at online travel companies.

5 Reasons Why SEO Matters for Your Start-up Online Business

For new as well as well-set businesses, SEO is extremely crucial if they want to stay in the competition and lead it from the front. This is a fact, but even till now, there are many who think otherwise and assume that SEO works to its best only for established online businesses. Yes, this is right, but this does not mean at all that it will be totally ineffective for new start-up online businesses.

If availed from a reputed agency or after you hire SEO expert India, things can be totally different. Here in this piece of writing, let us discuss why SEO is so crucial particularly for new businesses.

FIVE MAIN REASONS WHY SEO IS SO IMPORTANT FOR START-UPS WORLDWIDE:

BOOSTS CREDIBILITY

When you outsource SEO services India, you ensure that your business will swiftly head towards better ranking and with better rank, comes more traffic that automatically improves the credibility of any business. You let your audience spread the word about your website’s quality, the information served there and the way, visitors are treated there. This way, the credibility of the website improves that in turn, improves the search engine ranking of the website.

HIGHER TRAFFIC VOLUME

Availing SEO services in a timely fashion with the help of outsource SEO to India concept helps a lot in improving the overall organic traffic on the website and when traffic would improve, the conversion rate would get better too. This is where SEO services can be extremely crucial because it is like a perpetual cycle that works continuously until the SEO services are availed as you hire SEO expert India.

UNIQUENESS

Geo-targeting of the traffic is the new trend and this has emerged as a new form of enhancing the overall search engine ranking of the business and here too, the SEO services are extremely crucial. The SEO experts have the expertise to diagnose this problem easily with the help of clever unique keywords and local SEOs.

Apart from these, the SEO experts from the chosen agency will provide entrepreneurs with information on their consumer behavior. This way, they will enable them to develop their marketing strategies based on their behavior. Another reason is that with their help, favorable result generation would become extremely easy because they will focus on the ROI and based on current market trends, they will develop SEO strategies.

Why WordPress Is the Best Platform: 7 Reasons to Use WordPress

Millions of organizations and website design India utilize WordPress as a CMS (Content Management System) and website creation platform. The platform's ease of use, versatility, and ability to understand a novice user is not surprising. 

Customization Is A Bliss

The CMS (Content Management System) WordPress has been a driving force in developing and designing popular websites. Because of the ease with which it can be customized, WordPress powers most popular websites. WordPress is an easy-to-use content management system that can be utilised by both experienced web designers and those just getting started.

Optimally Optimized for Search

Search engine optimisation (SEO) is made easier thanks to WordPress' built-in SEO tools. Website designers and commercial organizations can quickly reach their SEO goals with WordPress. WordPress gives you the freedom to build search engine-friendly web addresses (URLs), post material as often as you desire, and use plugins available online to help optimize your website for higher search engine rankings.

Plugins

WordPress comes with a tonne of capabilities by default, and you can add even more functionality by using plugins. Since new WordPress plugins are being released regularly, it's simple to get your site up and to run. There is a plugin or a slew of plugins to meet any of your functional needs.

Themes

The choice of theme is what makes a website design India successful and appealing.

WordPress has many themes available, all of which can be customized to match your specific design requirements. Themes are available for free or very cheap, making it simple to tweak and customize your website.

In-Person Search Engine Optimization

To make your website look exactly how search engines want it, a content management system, link management, configurable permalink system, WordPress developers India are all you need.

A website's design is a critical component. For a website to succeed or fail, its design is vital. To attract more visitors and spectators, a website's design must appear professional. WordPress developers India also helps in the conversion of site visitors into long-term readers.

Beginners Guide To SEO Content Types

Some businesses are seasoned while some are relatively new to the digital world and for them; the path to fame is extremely tough and slow. Things can be simplified a lot by having an in-depth understanding of all the core digital marketing strategies and the main one to be completely familiar to is the SEO services. This becomes even more important when you realize that out of all the digital marketing tactics, this one, SEO is going to be the most decisive.

You will in any case have to hire SEO expert India to excel in the competition prevailing on the Internet and basically, he is the right person to familiarize you with WHAT IS SEO. At the time of availing search engine optimization services India, you can place questions before the chosen professional regarding the SEO. The top questions that you should ask are – 

1.    What is “SEO content”?

2.    What types of SEO content are there?

WHAT IS SEO CONTENT?

This knowledge of SEO content is easy to     achieve only when you hire SEO expert India because according to these professionals, this is easy to understand when broken.

SEO stands for search engine optimization services India or the process of bringing a website up in the search results so that it gets within the easy reach of the traffic.

The term, "content" means any information that we cater on the website or off the website, but by connecting it to the website. This content is rich in information, original and attractive to grab the attention of the traffic or those basically looking for information that you have catered there.

TYPES OF SEO CONTENT

According to SEO professionals, modern-day categorization of SEO content has become very broad and includes so many names and some are listed here – 

• Product Pages

• Blog Posts

• Articles 

• Lists 

• Guides

• Videos

• Infographics

• Slideshows 

• Glossaries 

• Directories 

These are just some of the basic types of SEO content, but don’t let this list limit you – the possibilities are virtually endless.

Outsourcing Web Design: Everything You Need to Know

More than half of the websites coming to the Internet fail due to different reasons. Out of these reasons, a very serious one that needs immediate attention is the method to stay present on the Internet, i.e. the website. Yes, the errors, the issues in the website design, functionality, technical part have a huge role to play in the failure of any online business and this is why people recommend getting it built by a top-rated website designing agency.

This can be done very easily when you outsource website design to India and that too, to a reputed and competent WordPress design services agency. As you do so for your business or eCommerce website creation, you will get to avail so many benefits and we have covered some of them here in this blog post.

NO GENERIC TEMPLATES

The professionals will never try and save time and money by using generic templates on your website. Instead, their attempt would be to prepare a new design altogether based on your business type, your requirements and specifications. The reason is very simple that they always attempt to give a unique look to each of their projects.

SAVE TIME

When you outsource website design to India, you can be at ease and relaxed that a highly experienced professional from a reputed WordPress design services agency is working on your project. Another satisfaction is that no matter who is working on your project, because you have outsourced to an India based agency, the outcome would always be well above your anticipations. This way, you will save lots and lots of time that you can invest in taking your business towards something new or focus on other aspects of the business.

SAVE MONEY

Not just this, with this concept of outsourcing to an India based agency, you also get to save a good amount of money back in your wallet as the services that they offer are very affordable as compared to digital marketing or web designing services offered by companies from other Asian countries.

Some Effective Tips on Website Development

 

When it comes to creating a successful website, developing a website comprises many crucial steps. A well-designed and fully working website is essential for a company's online growth and income generation. 

Listed below are a few of the most effective website design and development tips:

Utilization of a User-Friendly Interface

Website design company India must balance the design's colors, textures, and intelligibility. The website must be visually beautiful while also being thorough, and it should not be overly cluttered.

Navigation that's Easy to Use

The website's navigation is critical to its overall success. Most website visitors are looking for information, products, services, or data that can be obtained quickly and conveniently. Using the navigation, users can move about the website and find different sections or pages they're interested in. 

Useful content

A website's recognition in the virtual world is supported by the use of practical and creative material. The information in the content should be easy to understand and relevant to the product or service being sold to the customer.

Using the correct Tags is essential.

The use of tags is critical to the overall design of the website. If labels are required, they should be included in the website's code. Meta tags and title tags are two of the most commonly utilized forms of tags. It's also good to provide each image with a descriptive title tag that includes relevant keywords.

Faster Downloading

In today's fast-paced world, a web page visitor expects to receive the information he seeks in an instant. Because of this, it is critical to ensure that the page loads as quickly as possible. As a result, both the developer and the WordPress development company India should strive to create a website with the shortest possible load time. Excessive graphics and flashy images should be avoided because they slow down loading times and divert attention away from the content at hand.

Clean and readable codes are essential.

The Website design company India should always label and classify all of its files and directories. Helps with future website maintenance and boosts search engine rankings by grouping files in a sensible manner. Keeping the files in a logical order also decreases the risk of making mistakes.

As a general rule, hiring a WordPress development company India is feasible. To improve the website as a whole, unnecessary distractions and clutter must be avoided at all costs.

 

 

 

 

 

 

 

 

Best Tips To Select The WordPress Theme For Your Upcoming Website

WordPress is like a blessing for both the web developers and business owners. It gives us immense flexibilities so that you can have the best experience. The Wordpress Development Company India recommends using a theme that is apt for the business yet user-friendly. Unless you select the right theme; your website will not be in the perfect shape.

So, here are some tips that you can use while selecting the theme for the WordPress website, which are must be followed by the Website Design Company India you have hired.

● List the features: Every business has its requirements, and as per them, they need some particular features on the website. As the business owner, you must know what are the services or factors that your target customers want to check. Therefore, you need to make a list of those features to select the theme accordingly. You can also ask the Wordpress Development Company India to customize the features as well.

 

●  Don’t Use Added Features: You may like one feature, but it is not useful for your business, so your website will be just a cluttered place. Moreover, it will affect the loading time as well. So, remove the features that you should not need.

 

● Scope of customization: The themes available are made for general purposes. The Website Design Company India needs to customize it as per the requirements. Before selecting the theme, you need to check how much scope of customization is there.

●  Responsive Theme: Nowadays responsive theme is not a choice at all, it is a   compulsion. You must have the responsive theme to make the website ultra easy   for all the mediums like smartphone, computer, laptop or tablet. All the images   and content grids must be fluid enough to fit into any screen size without   hampering the look and feel.      

 

Techniques to Optimize Your Website for Business Growth

The appearance and capability of your website shall define; how you, your brand, and your product and offerings will and want to the outside world. Thus, it must be impressive and attractive. Its smoothness and simplicity of browsing define with a purpose to your intended client stay on its pages or not after which finally make a buy or not. If you hire the WordPress Developers India, they design web layout, and website optimization is handed in glove with your enterprise increase techniques regarding your online presence. 

1. Plugins

In a WordPress website layout, mostly all added functionalities require suitable plugins. Technically stated, 'Plugins' are small code packets developed to perform specific capabilities. The more plugins, the heavier the website, and the more significant it shall take to upload. Ask the WordPress Developers India to remove ignorable plugins from your website. 

2. Hosting plan Your 'host servers' save your website pages. Thus, their speed and reliability are essential for excellent and speedy website development. Choose a fantastic (fast and a better facts transfer plan) and dependable host plan for your website to build upon with the help of the WordPress Development Company India. 

 

3. Theme

It would help if you chose free or top-class WordPress themes to build your website on. We understand that the look of your website is crucial. But, try and select a subject this is lightest in terms of required data for quicker website upload.

 

4. GOOGLE SEARCH OPTIMIZATION or SEO

This is the most critical factor of website design. Each web page of your website should be made technically sound to be without problems located by a search engine (commonly Google). There should be appropriate tags and Meta tags attached to every web page. A searchable .xml file should additionally be attached. The top searched keywords in your business enterprise's context and placement is also essential to be well-placed in your ranking in the WordPress development company India list. Apart from the textual content, your photos should additionally optimize to boost your pages' seek-ability factor.

For Future business growth Hire a WordPress development Company India

 

When it comes to creating an appealing company website and publishing content to a blog, WordPress is the most popular Content Management System (CMS). This CMS platform is relied upon by the vast majority of website designers and developers. It has a wide variety of themes, plugins, and templates that may customize at any moment.

 

 Need for the WordPress powered website

 

If you're looking to boost your company's visibility, a WordPress-powered website is the most fantastic method to show off your wares and services. WP is an excellent option for business owners that want to build a bigger brand online. The top WordPress development services can provide additional support and guidance even if you are familiar with the WordPress website creation process. Using a WordPress development company India will be discussed at great length in this blog post.

 

To create an original and engaging website for your business, all you need to do is hire a website design company in India. Using a WordPress development company India will be discussed at great length in this blog post.

 

Hire a WordPress Website Development Company

 

WordPress's tremendous success may be credited in part to the fact that it does not necessitate the knowledge of coding on the user's part. For example, a website design company India may use plugins to enhance its functionality, alter its design, develop and publish content, and more – all without writing a single line of code. Because it does not need any coding knowledge on the user's part, WordPress is extremely popular. All of this can be done without ever writing a single line of code, thanks to a wide range of plugins and themes that can use to personalize its appearance and style. In a nutshell, WordPress development company India can handle the more technical aspects of developing and maintaining a WordPress site. Designing for WordPress is a profitable sector that appeals to both organizations and independent freelancers alike due to WordPress's substantial CMS market share and the vast user base it has attracted.