3 SEO Mistakes Small Businesses Should Avoid On Their Websites

It is important for small businesses to pay attention to SEO in order to get maximum traffic on their websites and boost their sales. While many small business SEO services tend to focus on ‘what to do’ in order to gain SEO success, it is also important to look at ‘what not to do’ to ensure that your efforts are not going in vain. We bring you the 3 common mistakes with small business SEO:

1.    Having A Website On a Free Domain or A Social Networking Site

You may consider opting for a free website initially when you are low on funds. However, this can cause a lot of problems in the long run, especially with search engines. When you decide to move your website to a paid domain, you will lose all the credit you earned in the free one as almost all free subdomains don't allow you to 301 redirect your website to your new domain. So the search engine can’t determine that your site has moved and you need to start from square one. Same goes with social media pages like Facebook. 

2. Ignoring Your Title Tags

The title tags on each webpage are a crucial part of on-page SEO for your website. Many businesses tend to ignore the importance of title tags and give common tags like ‘home’ to the home page. Some companies also tend to use the same tags for all their pages. Remember to customize every page’s title tag as per the content and make it as interesting and relevant as possible.

3. Building Heavy Flash-Based Websites

Though you may be tempted to incorporate the latest Flash based components all over your website, think about the trouble it can cause in SEO for small business. Flash based SEO professionals can cost you a lot of money as well as time to promote your website as SEO techniques for flash can be really complicated. As a small business, you will be better off limiting the use of Flash on your websites.

Look for a small business SEO service that understands the pros and cons of conducting effective SEO on limited budgets. This will help you gain traffic and visibility without burning a hole in your pockets!