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Monday, June 6, 2016

SEO Checklist For Ecommerce Companies

We all know how useful ecommerce SEOservices are for any e-store. Such methods provide a wide range of benefits and ultimately help an online store increase its sales and stay ahead of competition. 
But before any e-store can expect results from SEO, there is a checklist that needs to be completed to ensure success. The items in this list include-
  • Comprehensive keyword research- Keywords are the most important aspect of organic optimizations, thus it is important to dedicate time and efforts for proper keyword research. Know what words your competitors are using, what is the competition on your own chosen keywords, use keywords on all your pages but don’t overdo it
  • Competitor analysis- What your competition is doing right and what are its errors that can help you beat them.
  • Know your audience- What are the latest search trends of your target audience, what attracts them more, is it videos, images, offers or content. Make your web pages easy to navigate and more user friendly
  • The paid advertising aspect- If you have the budget then going for PPC services India is always a great option as together organic optimizations and paid advertising are a very powerful tool
  • Focus on site architecture-  Make your website easy to crawl, remove any broken links and avoid linking each page to your home page (trying linking to more relevant pages)
  • Know the importance of content- Don’t ever post duplicate content and try to be original. Post materials that can engage your audiences and be regular about posting newer and fresher content
  • Work on optimizing images to reduce load time
  • Invite as many customer reviews as you can get
  • Social media profiles – Don’t just get people to like your social media pages but try and divert them to your main website.
Only after checking off all these items can the organic optimization efforts of any ecommerce company yield the desired results.

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