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Wednesday, August 3, 2016

Ecommerce SEO Tips For Small Businesses

Ecommerce websites have always been able to reap some of the best benefits of SEO. This is because these websites conduct all their business online and by achieving a good rank they greatly improve their chances of making more sales. Though many big names have already established themselves on the internet using organic optimizations, there is still chance for the new players on the block to compete with them. 

Ecommerce SEO services for small or startup e-stores still work and if done correctly can help them achieve success. With search engines now focusing on location relevant search results, small businesses stand a chance to compete with the big guns. So, how does one use small business SEO services to establish a good online presence and attract more people towards itself. Some tips for this include-
 
  • Test your website speed -The faster a webpage responds to clients the better chances it has to keep them engaged and spend more time on it. A slow site can lead to potential leads turning away. So, always test speed of your website and try and keep it to a minimum loading time
  • Design webpages that are well-connected and easy to navigate- Whenever a user visits your site he/she should be able to find what they need easily without putting too much efforts. Also, keep your webpage well-linked and avoid any broken links. This improves chances of making more sales and a user friendly website design also is very useful for better organic optimization performance
  • Do diligent keyword research -Don’t use too many broad meaning keywords and find the ones that are not too competitive and relevant to what your business is offering. You can also make use of long tail keywords which are more specific.
  • Research and make use of SEO technologies that are effective and in sync with the latest trends. Even free tools are now available online
  • Content is important- Whether it is product descriptions, blogs or any other written materials try and create unique, fresh, engaging and attractive pieces. Also, use keywords intelligently and don’t overdo it.
  • Use videos to engage people as these are a more powerful attracting tool
  • Use social media to your advantage and use your popularity here to drive traffic to your main page.

With these tips in hand any small e-store can look to garner good results from search engine optimizations.

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