According
to a survey, around 44 % of every online sale starts with an online search. The
data has been verified by many of the best companies which provide small business SEO. Some of the factors
which help in determining a good e-commerce platform for SEO include:
- Availability of social sharing buttons: Social sharing buttons are recognizable buttons which allow the user to quickly share the information about a product on any of the social media websites. A good e-commerce should provide these buttons for better SEO.
- Owning an IP address: IT is always good to have an own IP address (location of your website online) rather than sharing it with another website. Sharing the IP address may result in decreased performance and reliability which can be fatal for any e-commerce.
- Independent page URLs: A good e-commerce website should provide an independent page URL for every product. It should not just generate page URLs combining the name of the product and its category.
- Providing own Domain name: A domain name is the unique name of your website online. It is one of the most important features while setting up an online store. Thus, a good e-commerce platform should provide and independent domain name to every business.
- Blogging platform: Apart from the website, the most important factor in effective SEO is the blog. A good e-commerce platform includes blogs as a standard feature on your website. Also, the blog should be listed under the same domain name as of your website.
There
are other factors like Meta descriptions, headings tag etc. which can be
helpful in determining a good e-commerce platform. However, if you are in
doubt, you can also reach out to any of the top ecommerce SEO Company India for their advice.
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