PPC Tools That Can Help You Stay Ahead Of Competition

It is tough competition out there today in the field of online marketing. With PPC and SEO being the leading methods of online promotions many companies now use them. Though SEO is considered more cost-effective when compared to paid advertising but PPC is known to garner quick results. By hiring a professional google adwords management company India any business can look to achieve good results for itself and garner more website traffic.  The PPC expert India of such companies makes use of the latest methods and tools for launching effective campaigns that can attract the right people.

While everything about PPC is handled by the experts once you hire them, but there is no harm in knowing about some great tools online that can help you in your PPC efforts. Thus, here are a few great PPC tools that can help you stay ahead of competition-

• Splittester.com- A free tool that allows you to test two ads and find out which one is performing better
• Optimiziely- A tool that allows you to split test your landing pages. You can make changes on your page and then test them on this tool to find out if these changes had any positive effect on conversions
• Google Keyword Planner- A tool that is linked to your AdWords account which can help you in your overall keyword planning. It finds the best keywords for your business and even gives traffic estimates for it
• AdWords Editor- A tool that you can install on your system and use to build and edit campaigns offline
• Certified knowledge- A tool that is considered as one of the most knowledgeable and influential PPC pro. It has a whole lot of features for your PPC campaigns.
• iSpionage- A tool that can help you keep track of your competitors and what they are doing in PPC

These are few great tools that can help improve your PPC campaign performance