With each year there is always something new
that is added to the field of online promotions. While social media marketing,
content marketing are evolving at a brisk pace, PPC and SEO see the biggest
changes happening with each New Year. PPC tools are introduced new option
provided and what not on the other hand SEO sees algorithm updates, newer
guidelines, optimizations tools and many other such things.
For any company keeping in step with the latest
trends is essential if it wants to see the best results. This is also true for
travel firms that have travel SEO services in place. Yes, such a company can
hire a top SEO Outsourcing India firm for its optimization needs
but it is also important to know about the recent trends if you want to stay
ahead and do well. For this purpose, here are a few latest travel SEO trends to
use this year-
- Video content is now dominating and can get you good customer engagement and conversions as well. Live video streaming, 360 videos, real time clips all these are part of the new era of marketing and should be used
- Mobile optimizations is critical now and holds equal (if not more) importance as desktop optimizations
- Page speed and user experience is also an important factor now, especially for mobile devices, because this is where most of your traffic is coming from
- Micro moment buying on mobile platforms is a useful thing and should be optimized for
- Instagram and other such media sharing platforms are very useful for your travel business and even SEO needs
Keep all these things in mind if you want to
get better results from your travel business this year
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