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Thursday, June 23, 2022

Traffic or Ranking – What Matters the Most for Websites

For a robust establishment of the brand on the Internet, a website is needed the most followed by business’s presence on the social media. Usually, the main focus should be there because more than half of the traffic as well s revenue comes from the website. To keep it higher in search engine rankings, it is mandatory for a company to avail SEO services India.

These services are offered in the best manner by the SEO professionals working with a top-rated SEO company in India. The top USP of the teams there is that they are updated with the knowledge of improving both traffic as well as ranking. Some excerpts related to the strategies used by them are discussed here in this write-up. 

What Is More Important Ranking Or Traffic?

If you are thinking that ranking is more important because only from a better rank on the Internet, you will be able to get noticed by the audiences and the result would emerge in the form of improved traffic. So this can be said without any doubt that ranking is important because it has some more benefits too like better ranking improves your businesses credibility and helps it get established as a brand. 


Yes, traffic is important too, but it is ranking that is given more priority, primarily and this has got several reasons. The main reason is that traffic could be of two types, relevant and non-relevant. Too much of non-relevant traffic will send red flag to the search engine and the algorithms will act to this by reducing the ranking. In this way, you will lose traffic and lose potential clients.

Therefore, the experts from the chosen SEO company India focus entirely on the ranking while offering SEO services India.

The benefits of focusing on ranking of the website in search engine result pages.

  • The ranking puts your website in the top positions 
  • Create maximum visibility of your website
  • The more is your ranking, more you get visibility, the more you get traffic
  • It increases business authenticity 
  • It creates a brand image 
  • It reduces marketing cost 
  • Gets your target audience to find your site


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