SEO has always been one of the most widely used
method of online marketing. No matter which industry a business is in, SEO can
help promote it effectively online and increase its chances of gaining new
customers.
Real estate websites today also make use of
organic optimizations to attract more website traffic and find the right
buyers. But when it comes to SEO for real estate websites it is something that
is a little different from other businesses. This is mainly because real estate
websites have to present users with a whole lot of information and what they
are selling is not something one can buy online. Such sites have to have comprehensive search
options for finding property, location settings and much more, which makes SEO
a more complex process. This is why it is always a good plan for real estate
sites to hire a professional outsource SEO Company to handle their marketing. Such companies can provide the right SEO services for real estate websites.
Aside from this here are a few point to guide
you towards better real estate SEO-
- Keyword research- Target local keywords and also long term phrases. According to your services add sale, rent or buy to most of your keywords. Try and even use locations in your keywords. E.g. Homes for sale in Sydney. Finding keywords are the building blocks for your SEO and this is something you need to invest time in
- Be more focused on targeting local audiences first
- Have personal contact information and locations on a prominent spot on your website, this will help people connect with you better
- Even though there is a lot to present to people on your webpage, try and keep navigation as simple as possible and be user friendly
- Keep updating your content to keep it fresh and according to the recent times
- Get local links
- IDX and MLS- Internet data exchange (IDX) and MLS (Multiple listing Services) are two plugins offered by WordPress. These help a real estate website get listings. But remember to add extra content to your listing for a chance at better rankings
- Make use of social media as well