It has been more than a decade and a half since Google has launched the most frequently used search engine in the world. Over the years, many updates have come and the SERPs have changed a lot. All these changes and updates have put a hard task on every SEO expert and specialist to ransack their brains and come out with a workable formula that yields results on Google organic search results.
Recently, the search engine giant rolled out a new update for paid results as well following which no paid search ads will appear on the right hand side of search result pages. Paid search had been enjoying a great time with lesser focus on updates as compared to SEO. However, this is a huge change for PPC ad campaigns and a food for thought every PPC expert. Now for any company who is looking to hire PPC specialist for their campaign management, they also need to ensure their campaigns are in safe hands who are well aware with the latest developments and know how to emerge triumphant.
Well if we look deeper then we find the change is not only important for PPC campaigns but they are going to impact SEO in a great way. Let’s see how:
In a nutshell, it has become all the more important for websites to rank in the first two organic positions to get the most clicks and visibility from natural search.
Recently, the search engine giant rolled out a new update for paid results as well following which no paid search ads will appear on the right hand side of search result pages. Paid search had been enjoying a great time with lesser focus on updates as compared to SEO. However, this is a huge change for PPC ad campaigns and a food for thought every PPC expert. Now for any company who is looking to hire PPC specialist for their campaign management, they also need to ensure their campaigns are in safe hands who are well aware with the latest developments and know how to emerge triumphant.
Well if we look deeper then we find the change is not only important for PPC campaigns but they are going to impact SEO in a great way. Let’s see how:
- After the update, paid search ads are occupying more organic real estate. Now when no organic results are appearing above the fold, the CTR for organic or natural search listings are anticipated to decrease especially for those that are in the first two positions.
- Now the paid searches fighting to come at the top will have to pay more to occupy the position. Now an integrated plan including SEO and PPC both is a must for businesses to reap maximum benefits.
- Local searches will also enjoy more importance specially for those having a brick-and-mortar business, because they will be the next after the paid results to grab the attention of the user.
In a nutshell, it has become all the more important for websites to rank in the first two organic positions to get the most clicks and visibility from natural search.
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