Which is a Better Digital Marketing Tool– SEO or PPC?

Digital marketing is usually defined as a marketing strategy devised by the different Digital Marketing Agencies using digital or Internet-based services and tools rather than traditional marketing media. A typical digital marketing strategy or campaign includes the use of email campaigns, social media, online videos and banner ads on websites. This digital strategy is very useful for every business as it has the potential to reach a customer or client who has an access to the Internet.

SEO 

SEO is utilizing targeted keywords and strategies to rank your pages higher on search results. This is important because most of the online traffic you get is searched for on search engines such as Google. People are more likely to choose the websites that appear near the top of the results page. Therefore, for any ongoing marketing web strategy you should include Search Engine Optimization.

SEO gives you the organic results without costing you much. There are a set of tools and techniques you can apply to increase the visibility of your website organically. Thus, increasing the credibility and customer base as well. It has been statistically proven to bring you better leads on average. Ranking high on search engines establishes you as a reliable and respected brand. You can draw natural attention to your page merely by effectively using the right keywords.

PPC 

PPC is a method of paid advertising in which you have to pay for each user who clicks on the ad you are promoting. It is also recognized as a paid searching and to run this campaign successfully, you need to have a huge marketing budget. Its main advantage is yielding immediate results.

This strategy is perfect for announcing time-sensitive information like product launches, special offers, and big events etc. targeting specific audiences.

Both SEO and PPC are equally important and needed to increase your online presence. SEO tactics are important to generate quality leads over time while PPC is great for starting your online marketing campaign and promotion.

Local SEO And Why Do You Need It?

We all have heard of search engine optimization and the benefits this method comprises of. This technique has helped businesses over the years to establish a good presence for themselves online and attract numerous customers. In the recent times another a new practice of organic optimizations has come to the forefront, which is Local SEO. This method is soon picking up steam with many companies applying it to better their chances at gaining higher ranks.

So what are local SEO services?

Local SEO services is a method of organic optimizations that is focused on results which are presented to users according to their current locations. Since top search engines today have shifted focus on trying to present the most relevant results to their users, thus results are filtered according to the present location from where the search is being made. For Example- If you are searching for a pizza joint then results won’t show you a place which is in another city, it will present you with the restaurant nearest to your location.

This is the reason why this type of SEO today has become so important for companies to apply. The increasing number of smart phone users have also been a driving force behind this as more than 50% of searches nowadays are done using these devices. Local SEO thus is about gaining high ranks on such results that are presented to users according to their locations.

Whether it is a large firm or a small one, this method still works for garnering high ranks on local search results. Some benefits of this technique include-

• It can help you target the most relevant people that are near you
• Help stand out even in directory listings
• Help build more personal connections with users that are long lasting
• Improve your social media presence as well
• Chance to compete with the big boys on the local front
• A good leverage to you other online marketing methods as well including PPC campaign management services

Thus, if you too want to stay in step with the changing times and gain better results, then always try to incorporate local SEO strategies in your overall online marketing methods.

Some Reasons Why You Need To Hire A PPC Expert

Pay per click advertising in the recent times has become quite a popular means of online promotions. Many companies have used paid ads to attract people towards themselves in quick time and effectively. Google and Facebook are amongst the most prominent platforms for paid advertising. This is because both these sites today boast of millions of users. Where on one hand Google is a popular search engine amongst the masses, Facebook is a leading social media website.

But no matter which platform you choose to place your paid ads on, there is always a certain amount of work that goes behind creating and launching these campaigns. It is a fact that PPC is not something that anyone can easily do, it requires extensive skill, expertise and knowledge of this technique, to garner the best results. Thus, whenever a company looks to advertise using paid ads, the first step should be to hire a PPC expert India.

Some reasons why a company needs to do so, include-

• A paid advertising specialist will help you devise strategies that actually work and garner the desired results along with numerous other benefits
• Whether it is deciding the keywords, the platform or the tools to use, the professionals of a leading PPC agency India can help choose the most beneficial ones
• These professionals can create ads that can attract people more effectively and will get results
• An PPC specialist will also help build good credibility for your business on the PPC platforms that are being used
• Such a professional will diligently monitor campaigns and through analytics find out where improvement can be made
• Ultimately these professionals are the best option when looking to gain more website traffic and increase customer numbers using paid advertising.

Thus, if paid ads are the marketing path that you have chosen, to promote your company online, then always remember that hiring PPC experts is a good way to go.

Effective PPC Management Services

Paid advertising in the recent times has become a prominent means of online promotions for businesses. This is mainly due to the numerous benefits that this method has. Companies today are at cut throat competition and paid ads have turned out to be one of the best ways through which increased website traffic can be gained.

Some other major advantages of this method include-

• It is fast- Paid ads can be launched more quickly as compared to other marketing practices and they also provide faster results.
• Through PPC campaign managementservices companies can decide their budget and manage campaigns accordingly.
• It helps better target audiences- Pay per click involves bidding on key terms and obviously no company want to spend extravagant sums on a whole bunch of keywords half of which prove worthless. Thus, through using the right key words and biding on them companies are able to target the right people. It also helps target specific regions. The keywords research is better carried out when handle by a PPC specialist India.
• Helps in testing before launching full scale campaigns- This technique is a good way to test keywords at minimum risk, thus it helps get a clear idea whether or not a full on optimization is worth the efforts and investments.
• Results can be measured- Paid advertising is quantifiable and thus companies can measure that return on their investments more effectively.

These are just some of the numerous reasons why paid advertising is amongst the top most widely used online marketing practices around the world. Speed and effectiveness are the game plan for business success in the world today and PPC provides both such things and much more.

Great Ways to Enhance PPC Effectiveness

Pay per click advertising has always been a very lucrative way for companies to advertise themselves.  Though this type of advertising can sometimes be a little expensive but it can lead to a great ROI if done correctly and effectively. Hiring a competent company that offers PPC management services India is the first step when looking to launch effective paid ad campaigns for your business. Some other useful tips to ensure that PPC campaigns give the desired results and also a good ROI are as follows-

• Use negative keywords- Using such keywords helps you save money in paid campaigns because it cuts out the possibility of your ads appearing where they should not and getting clicked unnecessarily.
• Make use of long tail keywords- This will enable your ads to be more specific to the products and services that you offer. This is also helpful in decreasing bidding rates as not many bid for the same set of long tail keywords.
• Run ads at the right time- If you are running a highly targeted campaign then you can run ads only when you feel that conversion rate might be good. Choosing a correct time for ads can help you garner better clicks and visits. For example if it is cricket season then you know audience will want to buy such merchandise before a scheduled match and so you can run an ad at such times. A PPC expert India well-versed with such techniques and can help for better time targeting.
• Target all devices- Don’t put all your attention only on desktops and laptops but also launch paid campaigns with tablets and smart phone platforms in mind.

These are just the tip of the iceberg when it comes to increasing the effectiveness of a pay per click campaign, there are numerous others ways that can help you improve your paid promotions. So, it is always important to be well-researched and keep in step with the latest updates.

The Impact of Google’s New Paid Ad Layout Changes on SEO

It has been more than a decade and a half since Google has launched the most frequently used search engine in the world. Over the years, many updates have come and the SERPs have changed a lot. All these changes and updates have put a hard task on every SEO expert and specialist to ransack their brains and come out with a workable formula that yields results on Google organic search results.

Recently, the search engine giant rolled out a new update for paid results as well following which no paid search ads will appear on the right hand side of search result pages. Paid search had been enjoying a great time with lesser focus on updates as compared to SEO. However, this is a huge change for PPC ad campaigns and a food for thought every PPC expert. Now for any company who is looking to hire PPC specialist for their campaign management, they also need to ensure their campaigns are in safe hands who are well aware with the latest developments and know how to emerge triumphant.

Well if we look deeper then we find the change is not only important for PPC campaigns but they are going to impact SEO in a great way. Let’s see how:

• After the update, paid search ads are occupying more organic real estate. Now when no organic results are appearing above the fold, the CTR for organic or natural search listings are anticipated to decrease especially for those that are in the first two positions.
• Now the paid searches fighting to come at the top will have to pay more to occupy the position. Now an integrated plan including SEO and PPC both is a must for businesses to reap maximum benefits. 
• Local searches will also enjoy more importance specially for those having a brick-and-mortar business, because they will be the next after the paid results to grab the attention of the user.

In a nutshell, it has become all the more important for websites to rank in the first two organic positions to get the most clicks and visibility from natural search.