What Are The SEO Trends For 2018-2019?

SEO or Search Engine Optimization is believed to be one of the most sought-after topic in the world of digital marketing. Search engines keep their ranking algorithms to their own. Though, you can avail great knowledge through trends or observations and experiments.

Google or any other algorithm changes constantly. You may need to optimize a lot of new things with latest SEO trends in 2018-2019. 

Few Trends To Watch Out For

• Voice Search - Search is also about voice search. Along with just typed phrases or keywords. There is increasing emphasis on digital assistance and it is paying them off greatly. It is important that Businesses should focus their strategy to benefit from this trend. Mobile is the chief source of information for most people. It is estimated to rise heavily in the use of voice assistant.

• There is more focus on Video Results - Video has become the most widely used content across the web. Therefore, search engines shouldn’t overlook it. Several people watch videos online every day. Even some SEO courses are focusing on video optimization.

• Increasing Priority on Local Search - Google is quite inclined towards user satisfaction and relevancy. Also, learning about local queries gradually. Mostly users perform local searches on mobile. Hence, Google is working accordingly to optimize results. 

• Mobile First Index - Google has announced a vast change in it’s way. It will prefer mobile first to rank sites. It’s algorithms will use the mobile version of a website to rank pages. 

With time, new technologies appear and users’ habits change. So, it is always important to stay up to date in a market with such a high level of competition. 

For small business SEO services, you must seek the assistance of a Digital Marketing Company that works according to the changing SEO trends.

Which is a Better Digital Marketing Tool– SEO or PPC?

Digital marketing is usually defined as a marketing strategy devised by the different Digital Marketing Agencies using digital or Internet-based services and tools rather than traditional marketing media. A typical digital marketing strategy or campaign includes the use of email campaigns, social media, online videos and banner ads on websites. This digital strategy is very useful for every business as it has the potential to reach a customer or client who has an access to the Internet.

SEO 

SEO is utilizing targeted keywords and strategies to rank your pages higher on search results. This is important because most of the online traffic you get is searched for on search engines such as Google. People are more likely to choose the websites that appear near the top of the results page. Therefore, for any ongoing marketing web strategy you should include Search Engine Optimization.

SEO gives you the organic results without costing you much. There are a set of tools and techniques you can apply to increase the visibility of your website organically. Thus, increasing the credibility and customer base as well. It has been statistically proven to bring you better leads on average. Ranking high on search engines establishes you as a reliable and respected brand. You can draw natural attention to your page merely by effectively using the right keywords.

PPC 

PPC is a method of paid advertising in which you have to pay for each user who clicks on the ad you are promoting. It is also recognized as a paid searching and to run this campaign successfully, you need to have a huge marketing budget. Its main advantage is yielding immediate results.

This strategy is perfect for announcing time-sensitive information like product launches, special offers, and big events etc. targeting specific audiences.

Both SEO and PPC are equally important and needed to increase your online presence. SEO tactics are important to generate quality leads over time while PPC is great for starting your online marketing campaign and promotion.

Simple Adwords Tips That Help Save Money And Get Better Results

Pay per click is a leading method of online marketing now with not just big but even smaller companies making use of it. Google AdWords is a popular tool of paid advertising which is widely used to launch campaigns on Google, a top most visited site today. When it comes to paid advertising it is best to hire PPC experts from a digital marketing agency as this method is complicated and needs expert knowledge and skills to get the right results

For businesses looking to launch effective paid ad campaigns on Google they need to hire the PPC specialists of an experienced Google AdWords Management Company. Only this way will the business be able to get the best results and benefits of this method. Since PPC involves investment thus, saving money is also a main concern of businesses and for this purpose here are a few simple AdWords tips that can help you save more and get good results-

• Make your landing page relevant to your ads as you want users to be guided to pages that can help you get conversions
• Use negative keywords and optimize them. By allowing AdWords to specify which keywords are not a good fit for your campaign, you can cut down on irrelevant clicks and save more
• Also find the best keywords that fit what you have to offer, because only this way will you be able to attract the right people that have better chances of conversions
• Make use of newer keywords with changing times
• Use relevant ad extensions
• Adjust your bids by using Geo targeting as this can help you target more effectively
• Go mobile before it’s too late and optimize campaigns for mobile users

Following these few tips can help you get better results and even save more money when using Google AdWords.

The Need For Good Online Reputation

When it comes to effective online marketing today a few essential things that are needed include professionals working for you, a good website structure and most importantly a respectable online reputation. Though, one can understand the need of professional services and a website, but does having a good reputation really matter. The answer is yes; online reputation can do wonders for a business and even help in online marketing.

Some reasons why a company today needs online reputation management services include-

• It helps build good brand credibility and thus, attracts more people towards a business- If you hold a respectable position online more people will trust your brand and this will lead to a better online word of mouth spreading about your company
• Whether you are using search engine optimization, social media marketing, pay per Click or any other online marketing method, holding a credible position can increase the effectiveness of all such marketing techniques
• Due to a good reputation, more and more business will also want to link with you brand- Link building is essential for online marketing and with more businesses linking to you, you can even increase your search engine rankings as well
• Any business that holds a respectable position online has a better chance to make sales and in doing so earn a good ROI
• It can help provide competitive advantage
• Using the services offered by a reputation management company India, a business can present only its best side to people and keep the negative comments from turning up

With such benefits, hiring a digital marketing agency for professional online reputation management services seems to be a great option to consider.

Useful SEO Tips For Ecommerce Websites

Ecommerce websites today are at cut throat to attract clients towards themselves. This is mainly due to the increasing popularity of these sites amongst the masses that has led to so many of them turning up online.
 

Time and again it has been seen that search engine optimization has proved to be the best method to promote e-stores online. Ecommerce SEO focuses not just on garnering high ranks but also getting relevant traffic to websites and helping them convert to clients. In doing so this method helps e-stores increase sale numbers and stay ahead of their competition. 

Whether you have hired a digital marketing agency or are performing organic optimizations yourself some crucial tips to ensure its success include-

• Avoid duplicate content at all costs- If you don’t want to draw the irk of leading search engines that avoid duplicate content. Whether it is for product descriptions, titles or even onsite content try and be original. Have a content strategy in place to consistently keep adding rich and high quality materials.
• Don’t forget to optimize images- Image search is slowly becoming popular and you should also look to use this to your benefit. Optimizing images that take less time to load and are attractive can help you increase customer engagement and also gain a good chance at tanking higher
• Use unique meta descriptions for each page
• Try and get as many product reviews and include them on product pages- This is very useful as reviews are an endless supply of unique content
• Avoid broken links and have a good link structure- Broken links can cause customers to retract their steps when they visit your site. These can also cause search engines crawling through your website to come across errors, thus always avoid such things. Also build links that help people in finding products from your home page easy and quick
• Build a site that is easy to navigate and helps in finding things quickly and conveniently and focus not just on desktop versions but also on designing mobile responsive websites

These tips can help enhance the performance of your SEO strategy and thus garner better results and increase sales.