SEO or Search Engine Optimization is believed to be one of the most sought-after topic in the world of digital marketing. Search engines keep their ranking algorithms to their own. Though, you can avail great knowledge through trends or observations and experiments.
Google or any other algorithm changes constantly. You may need to optimize a lot of new things with latest SEO trends in 2018-2019.
Few Trends To Watch Out For
- Voice Search - Search is also about voice search. Along with just typed phrases or keywords. There is increasing emphasis on digital assistance and it is paying them off greatly. It is important that Businesses should focus their strategy to benefit from this trend. Mobile is the chief source of information for most people. It is estimated to rise heavily in the use of voice assistant.
- There is more focus on Video Results - Video has become the most widely used content across the web. Therefore, search engines shouldn’t overlook it. Several people watch videos online every day. Even some SEO courses are focusing on video optimization.
- Increasing Priority on Local Search - Google is quite inclined towards user satisfaction and relevancy. Also, learning about local queries gradually. Mostly users perform local searches on mobile. Hence, Google is working accordingly to optimize results.
- Mobile First Index - Google has announced a vast change in it’s way. It will prefer mobile first to rank sites. It’s algorithms will use the mobile version of a website to rank pages.
With time, new technologies appear and users’ habits change. So, it is always important to stay up to date in a market with such a high level of competition.
For small business SEO services, you must seek the assistance of a Digital Marketing Company that works according to the changing SEO trends.