2016 Trends For Social Media Marketing And SEO

Any business no matter how big or small, today has some kind of digital marketing strategy in place. This in fact is very essential because with such widespread use of the internet today, without advertising on this platform no business can actually grow.

Some of the top online marketing practices that companies use nowadays include search engine optimization, social media marketing and Pay per Click. Each of these techniques have their own set of benefits for a business. When looking to market a brand effectively online, businesses usually hire professional companies. A competent digital marketing agency India has the necessary resources to provide good results for any kind of online marketing efforts.

When using SMO or SEO to market a brand another important thing is to be in step with the latest- trends that have come up. With the online world ever changing only a business that uses an innovative approach stands a chance to taste success. Some recent trends for social media marketing and organic optimization this year include-

• Mobile optimization cannot be avoided now- Last year mobile searches generated more traffic as compared to desktop or even laptop searches. With almost everyone today using smart phones advertising according to this platform is a must now
• Voice search has also become important and thus optimizations should be done with these in mind. Voice searches more often than not include long tail keywords
• Relevant and high quality social media posts can help a business rank higher- Marketers has started using social media now as a tool to rank higher and gain more visibility on search engines. A business today should never forget to add social media buttons on its website and also look to efficiently management social profiles on top websites like Facebook and Twitter. Long form content is usually encouraged buy Facebook.
• Local SEO cannot be left out- Instead of going global one should first gain success locally. Search engines now want to present the most relevant results to users according to their locations. So, local SEO is a must
• Optimization for mobile apps is crucial- with more and more people using mobile apps advertising here has great benefits
• Videos and images are still dominating and should be optimized accordingly
• Content that is more relevant and in step with the recent times is gaining popularity
• There is a new on -page SEO now- On page optimizations have moved on from content optimization, internal linking and makes changes to site structure, now it also comprises of click-through rates, engagement, social signals and rich content

No matter if you have the best SEO services India working for you, without a proper approach according to the latest trends, success becomes hard to come by. Thus, always be updated and know where you can utilize an out of box approach.