Mobile SEO: An Effective Technique To Achieve Marketing Goals By Attracting Mobile Users

According to a survey conducted online, 44% of the web search is done through a mobile device. Hence to hire dedicated SEO expert for the mobile devices is the need of the hour. Every business house has recognized the importance of mobile SEO and they are hiring Mobile SEO expert to stay in the race. Some of the factors which make mobile SEO an important field for every business online is:

• Quantity of web search: As discussed earlier, a majority of online search is happening through mobile devices and hence any website that wants to be in the race of top rank in the search result has to optimize according to mobile devices.
• Business on the Go: Mobile devices have opened the gate for business on the go. The business is now not limited to the time a person spends in front of his desktop.

Also, a business must optimize its web pages according to mobile devices. Some of the techniques for effective mobile SEO are:

• Avoid use of platforms which are not common to all mobile devices like flash.
• Use a good size of the text which can be read without zoom
• Use of images and graphics.
• Optimize the page size to fit the mobile screens.

It has been observed that the brands that did not optimize their website according to mobile devices have seen a fall of 2-3 % and this figure will only increase. The brands which are not experienced in mobile SEO can outsource SEO now to increase their visibility in web search done on the mobile devices. Hence, whether you do it yourself or outsource it, mobile SEO is one thing which you cannot avoid.