5 Amazing Benefits Of Having High CTR

CTR or click through rate is one of the most important factors in PPC marketing. Many brands hire Google Adwords management services from reputable agencies who have PPC specialist to improve their CTR and thus improving the rank of their ads. High CTR is crucial not only for PPC marketing but for other channels like social media marketing, email marketing etc.as well. Some of the benefits of having a high CTR in all marketing channels are:

1. High conversion rate: Conversion rate is directly proportional to click through rate. If you double your click through rate then your conversion rate also increase by 50%. If someone clicks on your ads then there is a probability he will go forward and make a purchase.
2. Better organic search position:     Every organic search position has a set CTR and if your ad is able to beat that CTR then you will end up at that search position, Thus, High CTR can get you a better search position.
3. Lower cost of social ads: High CTR helps you get a better engagement rank on social media platforms such as Facebook and twitter. These platforms cost less for ads that have a good engagement score or rank.
4. Help your email being seen: CTR is also crucial in email marketing. For high click through rate, you must exclude people who do not click on your emails. Focus on those customers only that regularly open your email and also click on the links provided.
5. High ad impression share: High CTR helps in getting a good quality score on Google and other search engines as well. This high-quality score helps in getting the first rank in ad search and this is nothing but your ad impression share.

There are many agencies which provide good quality PPC services Noida and are renowned for increasing your CTR. Thus, if you are unable to improve your click through rate, then a helping hand from these agencies is recommended.