5 Amazing Benefits Of Having High CTR

CTR or click through rate is one of the most important factors in PPC marketing. Many brands hire Google Adwords management services from reputable agencies who have PPC specialist to improve their CTR and thus improving the rank of their ads. High CTR is crucial not only for PPC marketing but for other channels like social media marketing, email marketing etc.as well. Some of the benefits of having a high CTR in all marketing channels are:

1. High conversion rate: Conversion rate is directly proportional to click through rate. If you double your click through rate then your conversion rate also increase by 50%. If someone clicks on your ads then there is a probability he will go forward and make a purchase.
2. Better organic search position:     Every organic search position has a set CTR and if your ad is able to beat that CTR then you will end up at that search position, Thus, High CTR can get you a better search position.
3. Lower cost of social ads: High CTR helps you get a better engagement rank on social media platforms such as Facebook and twitter. These platforms cost less for ads that have a good engagement score or rank.
4. Help your email being seen: CTR is also crucial in email marketing. For high click through rate, you must exclude people who do not click on your emails. Focus on those customers only that regularly open your email and also click on the links provided.
5. High ad impression share: High CTR helps in getting a good quality score on Google and other search engines as well. This high-quality score helps in getting the first rank in ad search and this is nothing but your ad impression share.

There are many agencies which provide good quality PPC services Noida and are renowned for increasing your CTR. Thus, if you are unable to improve your click through rate, then a helping hand from these agencies is recommended.

Digital Marketing And The Professional Touch

When you need a haircut you go to a barber, when you need dental work you go to the dentist, this is because these professionals know how to do a particular job properly and provide the best results. Similarly, what do you do when you need the best digital marketing solutions? Do you just go online and learn what you can about it and go about implementing it or you look to hire professionals for the job? While there are many companies that choose the latter often businesses in order to save money train their in-house staff to perform this type of marketing. But the results show that only professionals who have the right experience and skills are able to provide high quality and effective solutions

It is cut throat competition today between businesses and unless a company wants to survive, it cannot leave its promotions in the hands of amateurs. Only with the professional hand and expertise can a business beat its competition and also establish a strong online presence. There are a number of techniques that online marketing comprises of and each of these have their own set of tools, platforms and options.  Mastering and learning about all such things is both time consuming and not everyone’s come of tea. Thus, it always better to let the experts handle the job. Some main advantages of hiring digital marketing professionals include-

• Professionals know the apt solutions that can garner the best results- Whether you hire SEO experts or a PPC specialist, they know what works and thus can perform these techniques effectively.
• They are in step with the changing times- Search engine algorithms upgrade, PPC platform features are updated and so much more happens each year online. Only professionals follow all such changes diligently and thus provide solutions that actually work.
• They can save your business from getting penalized by only using methods that are in accordance to digital marketing guidelines
• Not just results but they can provide a range of other benefits as well which include better sales, enhanced online authority and a good ROI

Thus, if you too are considering marketing your business online then always remember the benefits that the professional touch can bring.