You can’t really compare the
social networking websites as each of them has a certain credibility that
serves the different purpose be it from personal or business perspective. If
you run a small or medium business, even a large one, definitely from a business
perspective, you can use all the social networking sites to maximize your brand
awareness as well as targeting the new audience.
Check the difference in between Facebook and Snapchat:
Facebook: Facebook has billion of active users and from all age group worldwide.
Snapchat: Snapchat just reached hundred million active users but not so popular with all age groups.
• Engagement
Facebook: People can’t possibly miss out on popular contents and it stays and easily accessible
Snapchat: Contents only last for 24 hours that surely attracts immediate traffic but the brand may miss out on potential traffic generation.
• Brand Content
Facebook: Facebook serves both visual content as well as informative ones along with CTA links
Snapchat: Snapchat is more streamlined on brand factor and surely this affects the content distribution.
• Communication
Facebook: Brands can easily communicate with their target and show instant concern.
Snapchat: Snapchat is equally competitive from communication perspectives.
As we can see Facebook seems to qualify maximum branding activities, but it is more of straight advertisements where Snapchat has a funky appeal and has gained a good amount of popularity among the youngsters. If you are in dilemma on choosing channels for your brand consult a good and reputable company like Brandconn Digital (http://www.brandconn.com/) who provide SEO Service For Small Business to get better results. These are also crucial for your online reputation so you may also hire Reputation Management Services for good and positive branding of your business.
Check the difference in between Facebook and Snapchat:
• Audience
Facebook: Facebook has billion of active users and from all age group worldwide.
Snapchat: Snapchat just reached hundred million active users but not so popular with all age groups.
• Engagement
Facebook: People can’t possibly miss out on popular contents and it stays and easily accessible
Snapchat: Contents only last for 24 hours that surely attracts immediate traffic but the brand may miss out on potential traffic generation.
• Brand Content
Facebook: Facebook serves both visual content as well as informative ones along with CTA links
Snapchat: Snapchat is more streamlined on brand factor and surely this affects the content distribution.
• Communication
Facebook: Brands can easily communicate with their target and show instant concern.
Snapchat: Snapchat is equally competitive from communication perspectives.
As we can see Facebook seems to qualify maximum branding activities, but it is more of straight advertisements where Snapchat has a funky appeal and has gained a good amount of popularity among the youngsters. If you are in dilemma on choosing channels for your brand consult a good and reputable company like Brandconn Digital (http://www.brandconn.com/) who provide SEO Service For Small Business to get better results. These are also crucial for your online reputation so you may also hire Reputation Management Services for good and positive branding of your business.
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