Most
of the ecommerce audience reads review and rating before purchasing any product
or service, in order to understand the quality, utility, and service. Though
thirty-five percent of people do buy products without reading the review but
from a conversion point of view, the product reviews are quite important for
the sixty-five percent audience and also helps in ranking. how product review
improves the search engine ranks:
- Reviews are a part of the content, and fresh contents always search engine's favorite, if the product receives more review, the more traffic is generated on that page.
- In order to improve your ranks, it is advisable to use product name plus the review, so when the consumer search with product name and certain phrase from the review it will be visible.
- You need to use Schema markup to boost the search engine rank, so that Google can consider the factual and display the review and rating in form of rich snippets.
- If the product’s review content is properly formatted, the snippets will trigger the CTR directly from the search engine result page.
In
e-commerce, there is no salesman who can clarify the customer doubts upfront and
of course following the contact us protocols is something most of the consumer
avoid. Hence the reviews the most trusted resource to guarantee the product
description. So, when a customer purchases a product send them an email asking
them to review or rate the product in order to increase the lead conversion.
These play a lot of impact while promoting the ecommerce portal on search
engines. If a company wants to implement professional ecommerce SEO services, they may either hire a good ecommerce SEO company
or hire an in-house team. However, establishing an in-house team may divert
their focus from the core business so the best option is to hire an outsourcing
company. Brandconn digital is one of
the best ecommerce SEO company in
India and offers ethical ecommerce SEO services.
No comments:
Post a Comment