1. Bye-bye to Right side ads
Recently,
Google Adwords removed the right-side text ads and rather added an ad spot
above the organic search. This has led to a lot of confusion and served as a
shocker to many PCC ads services. Though this change didn’t affect the market
much, as the major returns come from the top ads; manifold to that from the
bottom and side ads combined.
2. A new Adwords interface to roll out soon
GoogleAdwords is soon to come out with a sleeker and simpler interface for the users.
Some of the features were showcased at a performance summit. Though the
principle may very much be the same, the new face might be aimed to enhance
functionality and cosmetic appearances.
3. Demographic performance evaluation
With
a recent upgrade to their AdWords, Google introduced a functionality which
would allow the Ad Campaigns to review the performance on the demographic
aspects. This feature would help the marketing agencies to make reforms to
their methodology.
4. Message extension to AdWords
The
message extension feature enhances the business prospects, allowing the users
to tap and send messages to the addressed business. The ad agencies can add a
pretext to initial relevant conversations
5. Local search ads
This
addition is aimed to drive more traffic to businesses by including ‘Promoted
pins’ and customizable business pages. Furthermore, the interactive display ads
are aimed to adapt to the websites and also to attract user attention.
With
an amazing deal of changes being introduced in the PCC ad campaigns, seeking
help from the digital marketing company India
for your business would be a smart decision.
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