But
seeing the budget constraints many small business find it better to stick to
SEO to promote their business. Thus, in order to ensure that a small company
get the right SEO results here are a few local SEO strategies to adopt.
- Have your name and address on all your websites pages so that when it comes to a location search you can rank higher more easily
- Optimize your page - This means you need to post relevant content along with good images and videos, all the information you provide should be to the point and not copied from anywhere. Also, focus on engaging clients with your site’s content
- Try to get online customer reviews- According to recent study it has been noted the Google looks at reviews as a ranking factor. Thus, try and gain as many good reviews as possible from clients. Even bad reviews sometime provide for fresher content which in turn proves useful
- Social media- Also look to establish a strong social media presence on sites like Facebook and twitter and try to drive the traffic you gain here towards your main page
- Include regional and local keywords wherever possible on your site. Make website easy to navigate and user friendly.
These
few pointers can go a long way to help smaller companies see more SEO success
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