Sales Funnel and the Role of Digital Marketing

There is a dream of every business entering the online scenario and availing digital marketing services. The top goal is to enhance the sale and make audience enter the sales funnel. Fresh entrepreneurs who have just become the part of ecommerce are not too much aware of the jargons used by digital marketing professionals and one of them is "sales funnel".

This is the reason why after seeking services from a reputed digital marketing company India, you should immediately understand this phrase because it is going to live with you until you are there on the Internet, selling your products and services. Here in this blog post, we will get a simplified definition of marketing funnel and what does this involve. 

WHAT IS A MARKETING FUNNEL?

This marketing funnel, otherwise known as sales funnel is basically the process that involves several steps. These steps are helpful for the visitor on the website, as he/she makes up his/her mind to purchase a product or service from you. Experts offering SEO services India say that mainly there are 4 concentric sales funnels circles and they represent a visitor’s journey from being a visitor to a buyer. A simplified example of digital marketing influenced sales funnel is – 

• Awareness – You Google “websites for therapists”
• Interest – You sign up for my newsletter
• Evaluation – I wow you with my free resources
• Commitment – We have a Q&A call
• Sale – We create a new website together

IMPORTANCE OF MARKETING OR SALES FUNNEL

It has been observed that 80 percent the traffic coming to a website is not ready to take the further action of reaching out the business or become a client or customer. This is where the services of digital marketing company India as well as SEO services India, both come into play. Their goal is to convince people and somehow make more and more visitors enter the sales funnel. This is the main reason why the first stage of the funnel is really large so that they can rope in as many people as possible. This involves factors like newsletters, free eBooks, social media links, 15 minute Q&A calls, as they are all the part of the digital marketing strategy of a digital marketing company India.

Why Ecommerce Website Maintenance Services Are So Crucial?

Maintenance of everything is necessary including the website, but the problem is that people are unaware of what maintenance is and what does it include. Experts say that website maintenance mainly refers to the activities performed by web developers in terms of checking the website for irregularities, issues, technical glitches and flaws. Then, there is another meaning of website maintenance and this mainly entails keeping the website up-to-date and relevant to the latest parameters of search engines.

These services become even more crucial for ecommerce websites because with ecommerce website maintenance services, the following benefits would be there to avail.

BACKUP HELPS TO RESTORE

As a part of regular maintenance, the professionals will back-up your website and because of this, restoring it later in the event of any crisis would become very easy. This back-up is considered the most important by any website developer or business owner because they know how useful this back-up could be in combating website disrupting.

KEEPING THE WEBSITE SECURE

Experts from top-rated WooCommerce SEO company say that with advanced quality ecommerce website maintenance services, they will be able to keep the website fully secure. The reason is that they will can the website multiple times to find out any suspicious activity taking place. Red flag would be raised in case, something is traced and they will immediately take invasive actions to combat the situation. In terms of Wordpress ecommerce websites, they will ensure that all of the plugins & themes are regularly updated in order to keep your website secure. 

BOOSTING SEO RANKINGS

With regular updates and timely maintenance, your website will see an incredible advancement in terms of traffic coming in and this would translate into improved SEO ranking as well as increased revenue. With regular updates, you will be able to make search bots find your website faster than all others in the competition. The reason is that the website would be well maintained, fast, free from errors and contain the latest trending keywords.