Digital Marketing Strategies and Why Do Brands Need Them?

Small businesses think that since they are not facing any major challenge in their niche, they don’t need digital marketing services. The same is the perception of a number of bigger establishments getting impressive revenue every year. The fact is that small or big, every establishment needs digital marketing services and bigger ones need more because challenge, competition are more for them. 

In such circumstances, the services of a digital marketing company in India can be extremely decisive because they will keep you immune amidst high competition and also, the reputation would also be totally safe. 

WHAT IS DIGITAL MARKETING STRATEGY AND WHY DO BRANDS NEED IT?

In some cases, the entire digital marketing strategy revolves around how and when you outsource SEO to India, but apart from this, digital marketing has several other very useful elements. All of them are very useful and if you disagree, please go through the mind-boggling statistics presented here. 

Google drives 94% of organic traffic and 96% of mobile search traffic

A video is shared 1200% more than text and links combined

Search engines drive 93% of all website traffic

The top 3 paid ad results capture 41% of the clicks on the search engine result page

BENEFITS OF A POWERFUL DIGITAL MARKETING STRATEGY 

LOWER COST

There is no doubt that the digital marketing strategy created by the experts of digital marketing company in India will help business reach target customers in an easy way. At the same time, the marketing related expenses would be much lower as compared to the traditional form of marketing. 

EFFECTIVE TARGETING

The strategy when planned as per latest Google guidelines will enable a business to identify the right audience and reach them more effectively. 

MEASURABLE

The strategies used as a part of a digital marketing campaign allow businesses to track their activities, efforts and effectiveness and take measures accordingly. It enables them to identify gaps and alter their strategy, as required and moreover, business can personalize their offerings for individual customers.

Sales Funnel and the Role of Digital Marketing

There is a dream of every business entering the online scenario and availing digital marketing services. The top goal is to enhance the sale and make audience enter the sales funnel. Fresh entrepreneurs who have just become the part of ecommerce are not too much aware of the jargons used by digital marketing professionals and one of them is "sales funnel".

This is the reason why after seeking services from a reputed digital marketing company India, you should immediately understand this phrase because it is going to live with you until you are there on the Internet, selling your products and services. Here in this blog post, we will get a simplified definition of marketing funnel and what does this involve. 

WHAT IS A MARKETING FUNNEL?

This marketing funnel, otherwise known as sales funnel is basically the process that involves several steps. These steps are helpful for the visitor on the website, as he/she makes up his/her mind to purchase a product or service from you. Experts offering SEO services India say that mainly there are 4 concentric sales funnels circles and they represent a visitor’s journey from being a visitor to a buyer. A simplified example of digital marketing influenced sales funnel is – 

• Awareness – You Google “websites for therapists”
• Interest – You sign up for my newsletter
• Evaluation – I wow you with my free resources
• Commitment – We have a Q&A call
• Sale – We create a new website together

IMPORTANCE OF MARKETING OR SALES FUNNEL

It has been observed that 80 percent the traffic coming to a website is not ready to take the further action of reaching out the business or become a client or customer. This is where the services of digital marketing company India as well as SEO services India, both come into play. Their goal is to convince people and somehow make more and more visitors enter the sales funnel. This is the main reason why the first stage of the funnel is really large so that they can rope in as many people as possible. This involves factors like newsletters, free eBooks, social media links, 15 minute Q&A calls, as they are all the part of the digital marketing strategy of a digital marketing company India.