Pay
per click advertising in the past few years has gained a lot of popularity for
being a very effective method for digital marketing. Pay per click is an internet advertising model where companies looking
to advertise, display paid ads on search engines. These ads contain information
about the products and services of a company and are presented only when users
enter relevant queries on search engines. Though both Search engine
optimisation and Pay per click are a part of Search engine marketing, they have
various differences amongst them.
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Difference between SEO and PPC
The main difference between Search Engine Optimization (SEO) and Pay per
Click (PPC) is that SEO is based on the “organic” or free search results of
search engines whereas PPC is not free. Pay Per click as the name implies means
that advertisers have to pay a certain sum of money every time their ad gets
clicked. Some other differences between these practices are-
- Costs- SEO techniques though applied for free results of search engines, require a lot of work. There are numerous practices involved in this method, thus it costs a considerable amount to apply SEO and also to maintain ranking. PPC on the other hand also requires research and constant management but the costs of setting up and managing such a campaign are less. Also once PPC is applied then you only pay when the ad is clicked
- Time taken to give results- Pay per click campaigns take a smaller time to set up and once applied the adverts start showing on websites within a matter of minutes. SEO on the other hand is a long term strategy. It can sometimes take a considerable amount of time for a company’s website to achieve higher rankings. Thus Pay per click provides results more quickly as compared to the latter.
- Traffic- It is usually seen that organic traffic is more as compared to paid traffic. This means that SEO can get more traffic as compared to Pay per Click. But this is only possible if a company is ranked amongst the top 5 search results as these are the more likely one’s to get clicked. The pay per click techniques though not able to provide continuous traffic assures that the website visitors are relevant.
Even though these techniques are very dissimilar when compared to each
other both of them are very important for a successful online marketing
campaign.
Professional Services for Pay per click advertising
Brandconn Digital is a well-known company that provides some of the
highest quality PPC campaign management services. This company through its
well-research methods and systematic approach assures better results. Thus, if
you are in search for effective PPC Management Services India, contact this
company today.