Get higher ROI with PPC Advertising for business

Online advertising is a widely adopted practice today. With the widespread popularity of the internet, companies have found a way to connect with millions of people effectively. Pay per click advertising in the recent times has become a very useful technique for businesses.

Though SEO was always there to help a business gain higher ranks but with PPC businesses have found a more efficient way to promote themselves through paid advertising.

So what exactly is PPC and how is it different from SEO?

Pay per click advertising is a type of online marketing technique where a company posts ads on search engines and other platforms and whenever these ads are click by a user, the company has to pay a certain fee. The ads which companies post can contain anything from offers, products information to company information. 

There are a number of differences between PPC and SEO, some of which include-

• Costs- One might think that, since PPC consists of paid ads and SEO works on organic search results, Pay per click is a more expensive method of advertising. But in the long run Pay per click proves to me a more cost-effective method, as in this practice a company only pays when it’s ad is clicked whereas SEO is a constant investment.
• Time taken - Pay per click campaigns take a smaller time to set up and once applied the adverts start showing on websites within a matter of minutes. SEO on the other hand is a long term strategy.
• Traffic- Though with organic search results a website can gain more traffic, but with pay advertising the traffic that comes will be more relevant. Also, a website on organic results is most likely to get clicked only when it appears on top 5 ranks, but with Pay per click traffic is continuous and a website stands a better chance to gain customers.

Competent services for PPC advertising

If you are in search of competent and reliable PPC management services then a renowned company is Brandconn Digital. This company has highly qualified professionals that hold the relevant skills to efficiently launch and manage PPC campaigns. With the help of the services of this company a business can not only advertise effectively but also get a good return on investment.

 

3 Vital Questions That Will Drive Your PPC Success

As part of a PPC campaign, many marketers and businesses often look for the right way to know whether they are on the right track. With so many suggestions, ideas, tools and technologies waiting to be explored, it can be overwhelming to finalize on your PPC management. We bring you the 3 important questions to ask in order to drive success in your ad spends.

1. How Are We Measuring Success?

One of the key benefits of pay per click advertising is that it offers rigorous measurement tools, probably more than any other media. However, in order to get good results, it is necessary to establish a feedback loop between the performance data and campaign management. Though platforms like AdWords make it easy to find a pile of numbers that define your results, it will not be of any value unless you have clearly defined your business objectives and expectations from the campaign.

2. Are We Prepared for The Traffic We’re Expecting from The Campaign?

If you can find the sweet spot with your ad copy and targeting, you will get customers on your website. However, it can only produce conversions and sales if the landing page and site experience matches the commitments made in the ad copy. It is vital to have an effective call to action and value proposition ready for customers who arrive at the website through your ad campaign. 

3. What’s Our Plan to Get Better?

A successful PPC company is one which constantly tests and improvises the copy and keywords as per the tracked results. Online marketing is all about continuous improvements in a dynamic market scenario. You must plan to test and optimize your headlines, call-to-action phrases, value propositions and capitalizations/punctuations. The best PPC management services are ones that constantly evolve as per changes in customer needs and business objectives.

Keep asking these 3 tough questions to keep your PPC advertising a cut above the rest and gain an edge over your competitors in the digital world.

Professional and reliable PPC campaign management services

Pay per click advertising in the past few years has gained a lot of popularity for being a very effective method for digital marketing. Pay per click is an internet advertising model where companies looking to advertise, display paid ads on search engines. These ads contain information about the products and services of a company and are presented only when users enter relevant queries on search engines. Though both Search engine optimisation and Pay per click are a part of Search engine marketing, they have various differences amongst them.

PPC Campaign Management Services

Difference between SEO and PPC

The main difference between Search Engine Optimization (SEO) and Pay per Click (PPC) is that SEO is based on the “organic” or free search results of search engines whereas PPC is not free. Pay Per click as the name implies means that advertisers have to pay a certain sum of money every time their ad gets clicked. Some other differences between these practices are-

• Costs- SEO techniques though applied for free results of search engines, require a lot of work. There are numerous practices involved in this method, thus it costs a considerable amount to apply SEO and also to maintain ranking. PPC on the other hand also requires research and constant management but the costs of setting up and managing such a campaign are less. Also once PPC is applied then you only pay when the ad is clicked
• Time taken to give results- Pay per click campaigns take a smaller time to set up and once applied the adverts start showing on websites within  a matter of minutes. SEO on the other hand is a long term strategy. It can sometimes take a considerable amount of time for a company’s website to achieve higher rankings. Thus Pay per click provides results more quickly as compared to the latter.
• Traffic- It is usually seen that organic traffic is more as compared to paid traffic. This means that SEO can get more traffic as compared to Pay per Click. But this is only possible if a company is ranked amongst the top 5 search results as these are the more likely one’s to get clicked. The pay per click techniques though not able to provide continuous traffic assures that the website visitors are relevant. 

Even though these techniques are very dissimilar when compared to each other both of them are very important for a successful online marketing campaign.

Professional Services for Pay per click advertising

Brandconn Digital is a well-known company that provides some of the highest quality PPC campaign management services. This company through its well-research methods and systematic approach assures better results. Thus, if you are in search for effective PPC Management Services India, contact this company today.

Services to effectively advertise businesses on social platforms

Ever since its inception, social networking has become a very popular and widely used service. Almost every one across the world uses social websites today. Along with connecting with people throughout the world, these websites provide various other facilities like commenting, sharing pictures and videos, posting write ups, etc. Some of the top sites that people use today are Facebook, Twitter, and LinkedIn. These are only few names in comparison to the numerous other websites that are available online at present.

The increasing popularity of these websites has brought a revolution in the digital marketing spectrum. Companies have been able to use this platform to advertise themselves to a large number of people, and in doing so have expanded their customer base. As top social media websites today boast of over a million users, thus, this provides a great opportunity for businesses to market themselves to these users.

Social Media Marketing

Some of the methods used for effectively marketing on social media are -

• Making official business pages - Websites like Facebook and Twitter, provide the option to make pages and communities. Thus, by using such methods, companies can establish their personalised presence on social sites. Such methods are beneficial because when companies get likes or followers for their pages, their numbers help increase brand image.
• Posting rich media content - Whether it is blogs, articles, videos, or just snippets, if such content is engaging it will help evoke the interest of the audience. This provides long term benefits, as with the help of rich media content companies can provide comprehensive information to their target audience.
• Targeting specific audiences - If a company knows that its products are useful for a particular group of people, then it can target them effectively through the right type of content. For example, if a particular age group is more prominent in buying certain products, then companies can reach out to them with the right type of content that is of interest to the audience in that group.
• Gaming and applications - As people on social media websites enjoy playing games, using mobile applications and taking part in other such activities, companies can even gain attention through such methods.

To effectively use social media for advertising, it is important to hire a competent digital marketing firm. Brandconn Digital is a well-known company that provides high quality services for social media campaign management. This company has a team of qualified professionals that help build effective strategies for advertising on such platforms. The services of this company prove to be very efficient for improving the reputation of a business in the online social world. So, contact it today for effective digital marketing services.