High quality content for your digital marketing strategy

It is a proven fact that content is the most important element of the online marketing spectrum. Without quality written material many digital marketing practices cannot perform effectively. Today digital marketers pay special attention to development of content. Their main focus is to develop engaging and unique material to help better present a company online and also to enable other online marketing practices to perform more efficiently. The field of content development has flourished in the recent years and due to this the practice of content marketing has also come into existence.

This type of marketing is basically using written material to advertise a company to the users. These write ups can involve blogs, articles, comments, emails, snippets and various other such things. Due to the growing need for quality written materials many people today predict that content marketing will soon become the most useful digital marketing practice. Not only for this type of marketing but written materials are also useful for other online marketing practices as well. Like-

 

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• SEO- Search engine optimization is the practice of garnering a higher rank for a company on search engine results. But without unique content and proper keyword placements this is not possible. Google, which is one of the most popular online search engine pays special attention to the written material that is present on websites and thus for a more effective search engine optimization it is important to have high quality write ups.
• SMM- Social media marketing is the method of advertising a company on social networking sites. Even for this good quality and engaging written material is required, because without such things advertisers cannot evoke the interest of the users. With quality written materials not only are people more easily attracted but advertisers are also able to present relevant information.
• Website designing- It is important for any company’s website to have quality written material present on it. Whether it is company description, services offered or just simple narratives, every write-up that is present on a website should be well placed and appealing. This will help website visitors be more attracted to a company.

Thus content truly is very significant for digital marketing practices.

Company offering professional content writing services

It is not an easy job to write unique and engaging content for digital marketing. It always takes a highly qualified and experienced person to develop quality written materials. Thus, if you too are looking for professional content writing services India then just reach out to Brandconn Digital. This company has some of the most skilled and capable professionals that can write high quality, unique and engaging materials, which can help you promote better online. So, don’t wait hire the services of this company today.

 

Professional and reliable PPC campaign management services

Pay per click advertising in the past few years has gained a lot of popularity for being a very effective method for digital marketing. Pay per click is an internet advertising model where companies looking to advertise, display paid ads on search engines. These ads contain information about the products and services of a company and are presented only when users enter relevant queries on search engines. Though both Search engine optimisation and Pay per click are a part of Search engine marketing, they have various differences amongst them.

PPC Campaign Management Services

Difference between SEO and PPC

The main difference between Search Engine Optimization (SEO) and Pay per Click (PPC) is that SEO is based on the “organic” or free search results of search engines whereas PPC is not free. Pay Per click as the name implies means that advertisers have to pay a certain sum of money every time their ad gets clicked. Some other differences between these practices are-

• Costs- SEO techniques though applied for free results of search engines, require a lot of work. There are numerous practices involved in this method, thus it costs a considerable amount to apply SEO and also to maintain ranking. PPC on the other hand also requires research and constant management but the costs of setting up and managing such a campaign are less. Also once PPC is applied then you only pay when the ad is clicked
• Time taken to give results- Pay per click campaigns take a smaller time to set up and once applied the adverts start showing on websites within  a matter of minutes. SEO on the other hand is a long term strategy. It can sometimes take a considerable amount of time for a company’s website to achieve higher rankings. Thus Pay per click provides results more quickly as compared to the latter.
• Traffic- It is usually seen that organic traffic is more as compared to paid traffic. This means that SEO can get more traffic as compared to Pay per Click. But this is only possible if a company is ranked amongst the top 5 search results as these are the more likely one’s to get clicked. The pay per click techniques though not able to provide continuous traffic assures that the website visitors are relevant. 

Even though these techniques are very dissimilar when compared to each other both of them are very important for a successful online marketing campaign.

Professional Services for Pay per click advertising

Brandconn Digital is a well-known company that provides some of the highest quality PPC campaign management services. This company through its well-research methods and systematic approach assures better results. Thus, if you are in search for effective PPC Management Services India, contact this company today.

Services to effectively advertise businesses on social platforms

Ever since its inception, social networking has become a very popular and widely used service. Almost every one across the world uses social websites today. Along with connecting with people throughout the world, these websites provide various other facilities like commenting, sharing pictures and videos, posting write ups, etc. Some of the top sites that people use today are Facebook, Twitter, and LinkedIn. These are only few names in comparison to the numerous other websites that are available online at present.

The increasing popularity of these websites has brought a revolution in the digital marketing spectrum. Companies have been able to use this platform to advertise themselves to a large number of people, and in doing so have expanded their customer base. As top social media websites today boast of over a million users, thus, this provides a great opportunity for businesses to market themselves to these users.

Social Media Marketing

Some of the methods used for effectively marketing on social media are -

• Making official business pages - Websites like Facebook and Twitter, provide the option to make pages and communities. Thus, by using such methods, companies can establish their personalised presence on social sites. Such methods are beneficial because when companies get likes or followers for their pages, their numbers help increase brand image.
• Posting rich media content - Whether it is blogs, articles, videos, or just snippets, if such content is engaging it will help evoke the interest of the audience. This provides long term benefits, as with the help of rich media content companies can provide comprehensive information to their target audience.
• Targeting specific audiences - If a company knows that its products are useful for a particular group of people, then it can target them effectively through the right type of content. For example, if a particular age group is more prominent in buying certain products, then companies can reach out to them with the right type of content that is of interest to the audience in that group.
• Gaming and applications - As people on social media websites enjoy playing games, using mobile applications and taking part in other such activities, companies can even gain attention through such methods.

To effectively use social media for advertising, it is important to hire a competent digital marketing firm. Brandconn Digital is a well-known company that provides high quality services for social media campaign management. This company has a team of qualified professionals that help build effective strategies for advertising on such platforms. The services of this company prove to be very efficient for improving the reputation of a business in the online social world. So, contact it today for effective digital marketing services.

Google RankBrain – Artificial Intelligence for processing search results

Google, one of the most popular names in online search engines, recently confirmed to Bloomberg that it is using an artificial intelligence system to help process search results and provide more relevant answers to search queries. The system which is named RankBrain is not a complete replacement of the current search algorithm of Google i.e. Hummingbird, but it helps the search engine better understand and deal with ambiguous queries.

Understanding RankBrain

This system is a machine learning AI that Google is applying to its search algorithm to provide better results to user queries.

Machine learning is a field of computer science wherein a computer program teaches itself to understand and make predictions on different kinds of data. In Google’s case this works on different search queries. 

  RankBrain Algorithm

 RankBrain embeds large amounts of written language in the form of mathematical entities, called vectors, which can be understood by computers. When this system is presented with an unfamiliar word or a phrase, using its data, it can predict what will have a similar meaning, and thus, filters and displays results accordingly.

With such an AI system in place, Google can deal better with unique and confusing search terms by users. Other than this, the Google RankBrain algorithm offers many more benefits for the search engine like –

•   Providing high accuracy – In recent tests RankBrain was pit against Google Engineers, where this AI system proved to be more successful by being almost 10% more accurate. So seeing this, it is clear how precise this system is.
• Help in managing complex searches – Google processes billions of queries each day and almost 15% of them are terms that have never been seen before. Most of these are intricate queries that are difficult to process. With RankBrain AI, the algorithms can effectively understand such queries and display the most appropriate results.
• Help in understanding ambiguous searches – As this system is machine learning, it can form associations and understand even ambiguous queries. In this way, it helps the search algorithms respond cleverly to such queries.

Impact of this AI(Artificial Intelligence) system

There are numerous signals that go into an algorithm to determine the Google search results and how they are ranked. Due to its efficiency RankBrain has been ranked as the third most important signal, by Google. Through its AI and learning capabilities, it has provided Google a better way to present results to its users. Even for people, now they can get more appropriate results with such a system working on the search algorithms.

This algorithm has brought a revolution in the online search world of Google and especially for digital marketers it is better that they soon familiarise with this system.

Professional and capable services for SEO campaigns

The growing use of search engines by internet users to find businesses has opened the doors for a digital marketing technique name Search Engine Optimization or SEO. This method of digital marketing has become very useful for companies over the years. SEO is a technique that comprises of a number of methods through which a company gains a higher rank on the organic or unpaid search results of top online search engines.

There are two main methods of SEO that are applied-

 

Best SEO Services

On page - This method involves practices which are applied to a company’s website. It focuses on the various aspects of your website that can be optimized for search engines. This practice mainly involves the content present on a website, so it focuses on things like-

• Keyword presence – Whether your website has the correct keywords or phrases present which a user might search for and if so are they in the correct density.
• Title of the page- Whether or not the title is relevant and concise. This is one of the most important aspects as your title is what is presented first.
• Meta data- This is data which is a short description of a website and also informs about the services provided. Meta data should be distinct and have relevant word usage.
• Content – There should be good and fresh content present on a website to help gain the interest of website visitors.
• Links present- The links on a webpage should be genuine and relevant according to a company’s services

Off page - This method involves practices which are based on other web pages. This means that this technique is all about a company’s online reputation and how it can be optimised. Off page is named so as it does not involve work on a company’s website. It deals mainly with link building factors. This method is a mixture of social media, social bookmarking and link building.

So, search engine optimization proves very helpful for a company looking to rise higher on online search results. But these techniques require a lot of knowledge and skill and thus need to be performed by trained specialists.

If you are looking to hire SEO experts India and outsource seo services, then a well-known digital marketing company is Brandconn Digital. This company provides reliable services and has some of the best and most innovative minds working for it. It provides companies with the option to hire dedicated SEO experts, who are not only highly skilled but diligent in providing the best results.  So, get in touch with Brandconn digital today for some of the most competent services for Search engine optimisation.