Tips To Use Amazon CPM Ads Effectively To Enhance Your Adsense Earnings

The website who use AdSense are constantly looking out for some alternatives and some of the popular alternatives to AdSense are the use of high-quality CPM network or installation of some other creative ad units. However, the brands which hire PPC expert India know that these alternatives are not very feasible. These experts implement Amazon CPM ads to increase the AdSense earnings in following ways:

1. Use of additional ad units: With the help of Google AdSense you can add up to three AdSense ad units per page. Also, with Amazon CPM ads, you can add three more additional ad units on your page. Thus total ad units become five to six. You can easily use your creativity and include Amazon CPM ads to enhance the user experience.
2. Target high CPM rate: Amazon allows you to define a target CPM rate. Once you define a target CPM rate, Amazon will help you achieve it by displaying only those ads which will ensure that you meet your CPM rate. Thus it is advised to set a high CPM rate which is more than your AdSense ad rate.
3. Display related products to improve affiliated links: Amazon has a unique feature of generating “ordered items report” which helps in knowing new products in which the users are interested. Display affiliate links to these products on your website which will help you gain visitors and also high CPM.
4. Add product affiliate links: If you feel that a user might be interested in some product after reading your content then you must include an Amazon affiliate link for that product somewhere in your content. This will help increase your CPM rate.

Amazon CPM ads are quite famous amongst companies which provide PPC services India as these ads help in achieving a high COM rate in comparatively less time.

5 Tips To Choose Best E-Commerce Platform For SEO

According to a survey, around 44 % of every online sale starts with an online search. The data has been verified by many of the best companies which provide small business SEO. Some of the factors which help in determining a good e-commerce platform for SEO include:

1. Availability of social sharing buttons: Social sharing buttons are recognizable buttons which allow the user to quickly share the information about a product on any of the social media websites. A good e-commerce should provide these buttons for better SEO.
2. Owning an IP address: IT is always good to have an own IP address (location of your website online) rather than sharing it with another website. Sharing the IP address may result in decreased performance and reliability which can be fatal for any e-commerce.
3. Independent page URLs: A good e-commerce website should provide an independent page URL for every product. It should not just generate page URLs combining the name of the product and its category.
4. Providing own Domain name: A domain name is the unique name of your website online. It is one of the most important features while setting up an online store. Thus, a good e-commerce platform should provide and independent domain name to every business.
5. Blogging platform: Apart from the website, the most important factor in effective SEO is the blog. A good e-commerce platform includes blogs as a standard feature on your website. Also, the blog should be listed under the same domain name as of your website.

There are other factors like Meta descriptions, headings tag etc. which can be helpful in determining a good e-commerce platform. However, if you are in doubt, you can also reach out to any of the top ecommerce SEO Company India for their advice.

Top 6 SEO Tools To Get Best SEO Results

With Google updating its algorithm very often, having your website optimized can be a difficult task. However, this can be done with professional help and guidance. For this, most businesses look for affordable SEO services India.  The SEO tools which can help you to get best rank on search engine result page are:

1. MOZ: This tool is ideal to get instant information on your website’s ranking, traffic, content, and social links. It has a set of tools that can sort and collate data on marketing at one go. Moz also brings out the missed conversations, website errors, and SEO opportunities.
2. Screaming Frog: This tool helps in doing the quality audit, analysis, and crawl. The data is presented in an excel sheet which is easy to analyze. What makes Screaming Frog effective is it offers duplication alert.
3. Copyscape: Plagiarism will affect the website drastically as it will reflect in Google ranking. Copyscape’s backlink analysis will prevent your data from Penguin penalty and help in backlink profiling and link building.
4. Link Research Tools: This 93-SEO toolkit ensures real-time data accurately. Majestic SEO, Moz, SEM Rush, etc are a part of Link Research Tools.
5. Ahrefs: The main purpose of Ahrefs is to check for backlinks and exploring the website. Domain comparison, SEO report, Backlinks Report and Site Explorer are some of the tools in Ahrefs.
6. Buzz Sumo: This tool will help in identifying the most shared content which will enable you to write on the same topic to attract a wide range of audiences.

For dedicated SEO India experts, it is important to have one or more these tools. It is certain to improve your business.

Know The Importance Of Perfect URL For Boosting SEO Services

Every business wants to improve the SEO of its website but ignore the most important element of any website and that is its URL. Even the agencies which provide dedicated SEO services have acknowledged the importance of URL as it contains the address of your website and thus if you have a problem in your address you cannot have visitors to your website. Some of the ways in which your URL can help improve your SEO are:

1. Correct URL: Ensure that the URL has right spellings and doesn’t include any special characters. Also, the URL should contain the exact name of the page where you want to direct your visitors. An incorrect name may result in incorrect re-direction.
2. Choose the proper domain: Choosing the suitable domain like .org, .net, .com etc. can help you determining the best SEO plans and also helps in making strategies regarding SEO.
3. Use relevant words: The URL should contain relevant words which give a hint on the type of business or the types of product one may find on your website. The content and the URL name should be connected in one or the other way.
4. Be concise: It is always preferred to have a short URL. If the length of your URL is exceeding more than 100 characters, then you should give it a second thought as according to industry experts a URL should ideally be in the range of 50-60 characters.
5. Keywords in URL: If you are able to include a keyword or two into your URL then there is a probability that you may secure a better rank in the search engine results. Including keywords also gives a hint to users what they can expect from the web page.

Thus, it is very important to gauge your URL from the SEO point of view. An SEO friendly URL can also help you to outsource SEO easily as other websites will be happy to host an URL which users recognize.

7 Local SEO Tips For Local Businesses

Local SEO is as important as general SEO is, so avoiding it can really cause you big sum. Local SEO is more difficult to understand but is defiantly very beneficial for your business. So here we are sharing some of the local SEO tips so that you can get more out of this digital marketing technique.

1. Research the keywords – It has been told every time that if you want to get most out of SEO, then know what people are looking for. Keyword plays a big role in getting a good rank on search engine result page, so do a keyword research properly to get the good result.
2. Build landing Pages – Build landing pages according to the searched phrases using URL, Meta Title, Meta description, H1 Tag, Body content. It will help for the boost!
3. Local citations – Google tracker tracks your site's location, which is a good thing, help it to do that by creating directories using White Spark, Moz or YEXT!
4. Do-follow –Every site has “no follow” outbound links in their directories, you don’t do this. You do exactly opposite of this and get “follow” outbound links for your space. It will help you have a connection with any local listing for the same thing you are working on!
5. Social media – Create and spread your content using social media to your locals!
6. Get reviews – Get good reviews on your products as Google also read the reviews and it can help you to get a good rank.
7. Measure Traffic– More traffic gives assurance about your local SEO campaign is doing great. Measure it record your success. 

To get an in-depth knowledge of 7 Local SEO Tips for Local Businesses it is suggested to learn from experts. If you are staying in Delhi NCR region, you may join a good digital marketing agency India for Small Business SEO Company.

Top 10 SEO Plugins For WordPress E-Commerce Sites In 2017

One of the best platforms that individuals use for business purposes happens to be WordPress. It is ideal to get the word out about the products that you need the world to know about. In fact, almost every digital marketing agency in India has been using this platform for their clients.  

WordPress has turned out to be a huge success mainly because of the plugins, downloads, and add-ons developed by the third-party developers. Due to this, in 2017, WordPress can be used for any website which also includes the E-Commerce platform.

Let’s check out the 10 top SEO Plugins that could be used on WordPress E-Commerce sites. Best ecommerce SEO company makes sure to utilize every single factor to get search engine success.

1. Yoast: Yoast is used to download, install and implement Yoast SEO. It helps in making minor changes to get the content and keyword issues sorted out.
2. Squirrly: It ensures that the website is optimized for both search engine robots and individuals.
3. All-In-One SEO Pack: This download is similar to the Yoast SEO
4. LinkPatrol: It helps in link building.
5. Broken Link Checker: Ensures the sites don’t come up with errors, for example, 404 error.
6. Rel Nofollow Checkbox: This plugin stops linking your company’s authority to a site you are linking to.
7. SEO Pressor: Ensures keyword optimization and top quality keyword analysis.
8. Scribe: It is also associated with written content and is more precise than Yoast SEO.
9. SEO Friendly Images: Helps in picking SEO-friendly images.
10. Rankie: Helps in checking the Google ranks which are essential in SEO business. 

In order to taste success in the ecommerce SEO services in 2017, it is essential to know about the plugins, downloads, and add-ons and constantly update yourself on the latest developments.

SEO Professionals And What They Can Do For You

When looking to use search engine optimizations to promote your business more often than not you might have heard that this method is best handled at the hands of seasoned experts. This stands very true as without the proper knowledge and expertise of SEO no one can look to achieve good ranks.

But what does a SEO professional bring to the table that others cannot? What are the extra benefits you can get when you hire SEO expert professionals? Here are few point to show what such a professional can do for you and your online marketing efforts-

• The professional can give you great insight on how to make your website more user friendly, which in turn will help keep people engaged and ensure good conversion rates. The easier users find to navigate yours site the better they will be feel about coming back as well
• He/she can conduct comprehensive keyword research to find only the most useful and relevant key terms for your business. Keywords are at the crux of SEO and without having the right terms who cannot look to achieve good results, thus, finding and even placing keywords properly is necessary, which is what the professional can take care of effectively.
• From on-page optimizations to link building this professional will perform everything effectively to ensure the best results. Any professional from an SEO services India agency will also be diligent to use only white hat SEO and also keep your business safe from incurring any penalties
• The professional will not just focus on getting top ranks but will go beyond to ensure a respectable online presence and even a good ROI
• Such professionals are also meticulous about staying in sync with the latest algorithm updates so as to provide only the most innovative solutions.

These are the few main reasons why a SEO professional can do wonders for your business’s online promoting efforts

7 Reasons Why Most Of The Startups Fail In Digital Marketing

Most of the startups fail in their Digital marketing campaign mainly because of the fact that they are not sure of the outcome of the campaign. Most of the startups outsource SEO while they could easily handle it internally. Some other reasons for their failure in digital marketing include:

1. Use of outdated technology: Digital marketing is an ever-changing field and thus every startup must be aware of the latest technology and tricks in this field.
2. Expecting immediate success: Startups must understand that success in digital marketing takes time and is not an overnight process.
3. Ignoring the customer: Some startups become so involved in their marketing campaign that they ignore their customers. Every campaign must revolve around customers as they are the core of every business.
4. Assuming digital marketing as the sole method: The startups should not limit themselves to just digital marketing; they should use every available method of online marketing to promote their brand.
5. Ignoring Social media management: Social media management has become the core of digital marketing and the startups that ignore this method are doomed to fail.
6. Inaccurate cost calculation: Every firm should keep an eye on the cost of every campaign or cost per acquisition to prevent over spending on the digital marketing campaign.
7. Ignoring the content: “content is the King” and thus one should not ignore the importance of content used in the digital marketing campaign.

The reasons have been pointed out by almost every online marketing company India and should be kept in mind by every startup for a successful digital marketing campaign.

Drupal: The Best Content Management Software For Small-To-Mid Size E-commerce Store

Online commerce is a field which is ever growing and ever changing and requires comprehensive SEO. Drupal is one such e-commerce SEO software which provides affordable small business SEO services for small-to-mid size e-commerce stores. Some of the reasons that make Drupal the best:

1. Easy to use: The simplicity and ease of use are the main reasons for the high popularity of Drupal. Even small and mid-size stores can arrange for the training of their employees in Drupal. Even a person with no prior experience is coding and web development can effectively use Drupal with all its functionalities.
2. Drupal includes bothCMS and e-commerce: Drupal is not only e-commerce software but also content management software with a focus on creation,editing,publishing and distribution of content online. The website development feature of Drupal gives the e-commerce owners the freedom of design and content. The content management software (CMS) of Drupal is quite famous amongst the developers due to its versatility.
3. Drupal is Open-source: The fact that Drupal is open source and is constantly in development ensures that it is getting better and better. Several developing teams are working on Drupal with the sole motive of improving it to create one of the best CMS and e-commerce software.

Also, you can choose the level up to which you want to implement Drupal into your eCommerce business. This is also a major factor in making Drupal one of the most affordable e-commerce SEO services for small and medium size business.

Outsourcing SEO To The Right Company

Online marketing is the leading way of promoting a business today and many businesses make use of it. SEO, as many might be aware of, is a top method of online promotions as it helps reach top ranks on search engines result pages.

In order to ensure they get the best results from their SEO efforts companies often outsource such services to digital marketing agencies. This way they ensure that they hire dedicated SEO professionals who can provide effective solutions. But how does one know which is the right agency to hire? Outsourcing is an investment and no business would want to lose out on it by hiring an agency that cannot provide results Thus, here are few point to find the best SEO agency when looking to outsource SEO India services.

• Hire a firm that has been in the industry for some time- Experience is very important when it comes to SEO. This does not mean that you only hire a 10-year-old firm, even a firm with 4-5 years’ experience will do.
• The agency you hire should have a previous track record for success- If they have done it in the past they will be able to do it for you as well
• The professionals of the company should be qualified, skillful and well-aware of the latest updates in SEO and search engine algorithms
• The company should be able to measure the progress of its efforts and provide reports on it as well. Regular reports will keep you informed about how SEO is fairing.
• The agency should provide affordable services and also ensure that only white hat SEO is being used.

These few points can help pick out the one of the best digital marketing agonies to outsource your SEO efforts to.