Facebook Or Snapchat: Which Can Help You In Branding Impactfully

You can’t really compare the social networking websites as each of them has a certain credibility that serves the different purpose be it from personal or business perspective. If you run a small or medium business, even a large one, definitely from a business perspective, you can use all the social networking sites to maximize your brand awareness as well as targeting the new audience.

Check the difference in between Facebook and Snapchat:

•    Audience

Facebook: Facebook has billion of active users and from all age group worldwide.

Snapchat: Snapchat just reached hundred million active users but not so popular with all age groups.

•    Engagement

Facebook: People can’t possibly miss out on popular contents and it stays and easily accessible

Snapchat: Contents only last for 24 hours that surely attracts immediate traffic but the brand may miss out on potential traffic generation.

•    Brand Content

Facebook: Facebook serves both visual content as well as informative ones along with CTA links

Snapchat: Snapchat is more streamlined on brand factor and surely this affects the content distribution.

•    Communication

Facebook: Brands can easily communicate with their target and show instant concern.

Snapchat: Snapchat is equally competitive from communication perspectives.

As we can see Facebook seems to qualify maximum branding activities, but it is more of straight advertisements where Snapchat has a funky appeal and has gained a good amount of popularity among the youngsters. If you are in dilemma on choosing channels for your brand consult a good and reputable company like Brandconn Digital (http://www.brandconn.com/) who provide SEO Service For Small Business to get better results. These are also crucial for your online reputation so you may also hire Reputation Management Services for good and positive branding of your business.

Know How Ecommerce Product Reviews Helps In Search Engine Rank

Most of the ecommerce audience reads review and rating before purchasing any product or service, in order to understand the quality, utility, and service. Though thirty-five percent of people do buy products without reading the review but from a conversion point of view, the product reviews are quite important for the sixty-five percent audience and also helps in ranking. how product review improves the search engine ranks:

• Reviews are a part of the content, and fresh contents always search engine's favorite, if the product receives more review, the more traffic is generated on that page.
• In order to improve your ranks, it is advisable to use product name plus the review, so when the consumer search with product name and certain phrase from the review it will be visible.
• You need to use Schema markup to boost the search engine rank, so that Google can consider the factual and display the review and rating in form of rich snippets.
• If the product’s review content is properly formatted, the snippets will trigger the CTR directly from the search engine result page.

In e-commerce, there is no salesman who can clarify the customer doubts upfront and of course following the contact us protocols is something most of the consumer avoid. Hence the reviews the most trusted resource to guarantee the product description. So, when a customer purchases a product send them an email asking them to review or rate the product in order to increase the lead conversion. These play a lot of impact while promoting the ecommerce portal on search engines. If a company wants to implement professional ecommerce SEO services, they may either hire a good ecommerce SEO company or hire an in-house team. However, establishing an in-house team may divert their focus from the core business so the best option is to hire an outsourcing company. Brandconn digital is one of the best ecommerce SEO company in India and offers ethical ecommerce SEO services.

Know The Importance Of Social Proof In SEO

Social media networking is undoubtedly gaining popularity, and now with the digitalization people trust social media feeds blindly and also believes what other audience shares as experience. Unless you have a rock-solid foundation in social media networks your business is missing on major prospects, consult the SEO services India company for best results.
 

Check out how social proof helps in SEO:

• Any kind of content is good for search engine optimization as long as it is original and fresh, so be it a review, blogs/articles, testimonials it will definitely boost SEO of your website.
• Positive feeds of products/ services where your brand name is mentioned on social media platform will definitely boost SEO, but then again negative feed has adverse effects.
• When your business receives feed on social media, it’s like an icing on the cake, you get fair chances to improve your rank on search engine result page also helps in sales conversion.
• You can also earn quality backlinks once your product or service receives positive feed, with any efforts, moreover, you are able to maximize your brand awareness and built trust.

Just creating a page and login in won’t help especially when you are planning to boost SEO, you need to maximize your online presence and let people speak about you. The ideal way to deal with social proof is to hire SEO India, the professional guidance can leverage your business and enhance your online presnce.

Key Five Techniques To Use Snapchat For Online Business

Snapchat was developed in the spirit of interfacing with individuals you like and having some good times. Today, it has roughly one hundred million everyday dynamic clients. Besides the statistics, which can represent the development and engagement of the platform, there are a few advantages to having an advanced digital advertising technique on Snapchat for a brand. For using this amazing technique marketers can call social media agency or SEO India agency for further support and implementation.

Read to know how the Snapchat can influence the online businesses:

• Snap Ads: Snapchat incorporates commercials in the story work, so that occasionally in the wake of the survey a story, a client can see an advertisement fly up in an indistinguishable organization from other Snapchat recordings. Clients can pick to swipe up on the promotion for more data if intrigued.
• Supported Filters Snapchat has been considered to be a great degree well known with the presentation of fun channels. You can utilize channels to include an adorable or hilarious touch to your Snapchat recordings and pictures.
• Geofilters: The most helpful element of Snapchat is Geofilters which empowers organizations to geo-focus on its clients. Organizations can make a geo filter; select a particular area where it can be made accessible and a fancied span of time too.
• Influencing partners:  Just like Instagram, Snapchat can help spread brand awareness and reach. By partnering with influencers, a business can spread awareness to a demographic that’s hard to reach through traditional media.
• Bitmoji: Snapchat has united with Bitmoji to make individual symbols for use inside the application. When you make your very own emoji utilizing the Bitmoji application, you can then utilize it to communicate in Snapchat.

Snapchat advertising is customized and can add a human touch to worldwide brands, indicating bits of knowledge gatherings of people wouldn't normally get the opportunity to see, for example, real or off camera looks of the group behind a major name. To conclude, experts at the digital agency India say that Snapchat is still the clear winner as it emerges out with more advanced technologies to target mobile users and increase the number of audiences.

4 Local SEO Strategies Tips For 2017

Google’s local update Pigeon in 2014 has triggered the effects of local search engine optimization and that enables the business and ecommerce portals to take the advantages of local search and target audience from a particular location. Ecommerce SEO company who can help you to get desired traffic using best local SEO strategies.

Check out the important local SEO strategies that you should consider:

• As per reports around seventy-two percent consumers are now using mobile to find their needs, you need to consider featuring mobile optimized content in order to reach your audience
• You need to consider the fact local link building is quite essential and actually it acts as a proof of authenticity and depending on your earned links you get to rank on local search query
• You may have listed yourself in local directories but then a lot of things have changed, you need to serve the updated phone number, business address, operational timings to rank in local search.
• If you have a local store you should feature a store locator in order to increase your ranking on local search results and this will also serve as user’s experience, who try to find out the location from various data sites.
  

Google is now focused on local traffic generation for business development and definitely enhancing user’s experience in addressing their intent. By implementing local SEO strategies, you get a chance to streamline relevant and potential traffic that also enhances your conversion rate, for best results hire a professional company offering Ecommerce SEO services.

Know About Time SEO Results And ROI Take In Digital Marketing

When you are implementing SEO for your website you automatically start looking for results, but the implementation takes a little time to generate the results. If there are loops in your strategy automatically the ideal results will be delayed. In order to get the desired results within a specific time frame consult the outsource SEO company.

SEO results time frame for different business types:

There is no right time to check the SEO results, but precisely SEO friendly website shows results from the fourth month to the eighth month after implementation. Besides, the search engine optimization results also depend on the type of business, for instance, business with low competition can show results from the third month whereas, business medium competition is expected to show results in about five months and the business in tougher competition take a year time to reflect the results.

Return on investment:

When you are investing in search engine optimization campaign do not expect to see the return on investment from the beginning itself, in fact, it takes a year to see the profit but ensure you meet the breakeven from the second quarter of the year.

Search engine optimization trend is always changing, in order to get the desired results for your campaign you should implement the latest trend as well as keep checking the performance of your strategy. The ideal way to get the desired results is to hire dedicated SEO India, as the professional approach will help you to identify the loop and change the same.

3 Technologies That Can Improve Your Website's SEO Rank

Technologies are built to make our live easier and since search engine optimization is crucial for eCommerce industry, technologies are encrypted to serve the best consumer experience. If you are a small or medium scale business owner and are looking to implement technologies in your website you will able to serve your consumer in a better way and also increase your ranks on SERP, consult a small business SEO company for the same.

Here are the technologies which can do wonder for your website aiming to implement ecommerce SEO:

• Accelerated Mobile Page: Accelerated Mobile Page is an important technology catering to users experience by serving them instantly about their searches on their mobile. This is currently in beta mode basically an open source product of HTML.
• Responsive website: Google is now focusing on the responsive website because maximum users are operating from mobile hence if you do not feature a responsive website that can be easily operated on mobile as well desktop/laptop your website cannot be labeled as SEO friendly.
• Hypertext transfer protocol: We are all aware of cyber crime and in order to put an end to such unethical practices implementing HTTP is quite essential to keep a safe distance from hackers intentions, especially for payment gateways, business emails etc.

Today time plays a tricky role, for instance, an audience waiting in queue checking different websites and feeds will never wait for more than thirty seconds for the web page to open. Moreover, sluggish and unsecured website fails to influence website SEO. For curating your website and making it search engine optimized hire dedicated SEO.

Tips To Get Best Out Of SEO In 2017

As we know in search engine optimization change is constant and practitioners need to adopt the new trends in order to serve their business benefits. If you want to boost your SEO it is an ideal option is SEO outsource as you get professional guidance as well as desired results. 

Here are few tips that you can implement in order to boost your SEO:

• Enhance consumer experience: You need to curate the website content using the optimum keyword, fix the links, CTA and also try accelerated mobile page optimization.
• Your previous content may render to black hat SEO, so in case you have overused the keyword you should edit the same also try adding fresh and creative content.
• Images also play a major role in escalating SEO, so check out the pixels and file sizes and also ensure that meta tags, description, URL has a keyword.
• Now that you have the previous reports of your SEO performances you can edit the constraints and add information as per your consumer intent.
• Social media feeds also help to escalate SEO performance, so try out the new local platform to maximize your online presence, also ensure your business is listed in Google local business.

An annual audit is much required for boosting your websites SEO and curating the same by implementing the latest SEO trends that can help you reach your target. SEO India companies help you to maximize your traffic generation and also improve your websites SEO.

8 Basic Services A Digital Marketing Agency Should Provide

Since we are in a competitive market and all of us are busy enhancing our skills for better performance but then knowledge and experience has a vast difference. Online marketing is such a place where the second chance is quite jaded option, better for a small and medium scale business to hire digital agency India from the beginning of a new start.

Check out what services can you expect from a promising digital marketing agency or an outsource agency:

• Design: A company should be capable of providing latest web designs, and improve the website navigation.
• Small Business SEO Service: Digital marketing agency should offer proven Small Business SEO Service including search engine optimization strategies that work and also build local SEO.
• Content: The agency should also provide SEO friendly web contents and also work on other SEO formats like On-page, Off-page, link building etc.
• SMO: The marketing agency should be able to increase and enhance audience engagement on various social networking channels.
• Branding: The digital marketing agency should also help in the branding of your service and products online, and has a number of influencers in their pipeline.
• Marketing: The agency should also help in the marketing of the business product or service across all channels.
• Advertising: The agency should be able to provide you basic online advertising strategies be it PPC or video content.

When you are looking out for digital marketing agencies make sure they understand the nature of your business and do research their previous work experience and results. The digital agency India and a professional Outsource SEO Company is capable of implementing proven marketing strategies that can add an extra mileage to your business activities enhancing the future prospects.

5 Best Pay Per Click Campaign Tips For Online Retails

PPC is one of the popular SEO practices implemented by all sizes of businesses in order to maximize their conversion rate, but in online retail, it is definitely a little tough. When you are designing a pay per click campaign you need to understand your consumer intent, hire PPC expert personnel for the same.

Check out the important PPC tips:

1. It is ideal for the online retail to categories your campaign and bid for your products or services, as categorizing helps to enhance your customer experience.
2. You should use geographic bids for your pay per click campaigns and that will allow you to customize your location and get the potential leads.
3. Usually, negative keywords are avoided but for PPC campaign you should include one, for example, branded items and non- branded items, here you can get most relevant traffic.
4. In AdWords you get the option to add a title, make sure you use it to describe your products potentials and user benefits, free returns or delivery usually get more clicks.
5. Since usage of mobile is increasing day by day and around seventy percent consumers are using mobile, you should upload similar ad copy for mobile users too.

When you are launching a pay per click campaign you need to monitor your campaign closely and edit if required for enhancing the campaign activities. For better results consult PPC management services, in order to streamline the potential leads followed by conversion.