The Impact of Google’s New Paid Ad Layout Changes on SEO

It has been more than a decade and a half since Google has launched the most frequently used search engine in the world. Over the years, many updates have come and the SERPs have changed a lot. All these changes and updates have put a hard task on every SEO expert and specialist to ransack their brains and come out with a workable formula that yields results on Google organic search results.

Recently, the search engine giant rolled out a new update for paid results as well following which no paid search ads will appear on the right hand side of search result pages. Paid search had been enjoying a great time with lesser focus on updates as compared to SEO. However, this is a huge change for PPC ad campaigns and a food for thought every PPC expert. Now for any company who is looking to hire PPC specialist for their campaign management, they also need to ensure their campaigns are in safe hands who are well aware with the latest developments and know how to emerge triumphant.

Well if we look deeper then we find the change is not only important for PPC campaigns but they are going to impact SEO in a great way. Let’s see how:

• After the update, paid search ads are occupying more organic real estate. Now when no organic results are appearing above the fold, the CTR for organic or natural search listings are anticipated to decrease especially for those that are in the first two positions.
• Now the paid searches fighting to come at the top will have to pay more to occupy the position. Now an integrated plan including SEO and PPC both is a must for businesses to reap maximum benefits. 
• Local searches will also enjoy more importance specially for those having a brick-and-mortar business, because they will be the next after the paid results to grab the attention of the user.

In a nutshell, it has become all the more important for websites to rank in the first two organic positions to get the most clicks and visibility from natural search.

Effective Social Media Campaign Management for Better Business Promotions

Social media websites have evolved from being just a unique means of communication between people to a very powerful marketing tool for businesses today. These websites boast of millions of users and thus provide companies with the opportunity to promote to a wide audience.

Social media marketing is method of online advertising through which companies promote themselves on social networking sites. Facebook, Twitter, LinkedIn, YouTube are some of the popular websites where these techniques are applied. Social marketing methods are different for different sites according to their interface and the kind of services they provide to people.

A number of major benefits of this type of marketing are-

• It helps increase brand awareness 
• Helps companies understand their audience more comprehensively and thus target more efficiently 
• It assists in gaining more website visitors and effectively more customers 
• Helps companies gain instant feedbacks from customers and respond in a timely manner 
• It provides for more meaningful relationships with clients 
• Provides a better competitive advantage 
• Helps in online reputation management for the company
• Is cost-effective

All these benefits of this type of marketing can only be attained if such campaigns are handled by qualified professionals. Social media campaign management requires a level of expertise and skill that only experienced and competent digital marketing experts possess. These specialists are aware of the latest trends and can launch the most effective marketing campaigns. Through constant monitoring and updates they provide fresh and engaging content to attract people towards a brand more effectively.

SEO Ranking Factors for Ecommerce Websites

In today’s world where ecommerce is the latest boom, getting more traffic and sales to an ecommerce website is a must to thrive in the market. This can be achieved only by a systematic approach to do SEO for the ecommerce website. To achieve success from the plan, On-page SEO is a critical first step which can make or break any campaign.

In this article, I will talk specifically about the needs and requirements of ecmommerce entrepreneurs. This article will give you a basic understanding of on-site SEO tactics for these website. You can always implement these in house to get a great jump start and boost in your traffic, but if you want to focus on your niche then you can always take the help of SEO outsourcing services that are offered by many SEO agencies. You may find out and choose a reputable agency to get the ecommerce SEO services fulfilled. However, here are the major elements that you need to consider when optimizing a site.

Competitor Research

Competitor research is the first and foremost step to start the process. By studying your competitors thoroughly, you can learn many things that need to be done by you and also some of their secrets that can be found on their website itself.

Keywords are one of the major success factors and you need to focus on their keywords particularly the ones on their homepage as well as their top product pages that you definitely would need to analyze.

You can take the help of Moz browser extension to see the SEO title and description your competitors use in their title tags. SEMrush is another great tool to analyse your and your competitors’ keywords.

Homepage SEO

Homepage is typically the most important page of any website where most businesses focus their SEO efforts. But you need to realize the fact that though the homepage is definitely one of the top pages of your website to optimize, you need to focus on other important pages as well to get SEO success from your ecommerce website.

• Homepage Title Tag (SEO Title Tag) – It is the most important element of on page SEO optimization for your website which should include your business name along with the main keyword phrase you are targeting.
• Homepage Meta Description – Though many people do not see this as an important ranking factor, but in my view the meta description also holds an important place in optimizing an ecommerce site.
• Homepage Content – The content has always been considered as one of the most important SEO factors and it is must for your homepage to have unique and useful text content for the users visiting your site. They learn more about your business and the products through the content of the page in a clear and concise way.

Site Architecture

Site architecture is another important SEO factor for any website dealing with ecommerceand needs you to have a distinct hierarchy of navigation, from your homepage to product categories to the products listed within them.

It is a thumb rule for on page optimization to make everything available to the visitors and the search engines within three clicks. So you need to follow the rule to succeed in the process.

Product Page Optimization

Product pages are the one of the most important pages of any e commerce website and thus need a lot of focus and SEO efforts.

The name of the product is very important in such kind of websites and thus it is always advisable to use the product names in the SEO title and URL of your product page.

Product description is also an important element in on-site optimization. Usually Google takes the description of the product as the meta description for the page. It also shows up when people share your product on Facebook and Pinterest.

Image Optimization

Images are also an important element of the product pages of e commerce sites. These not only help the buyers to make a decision but are also important for search optimization.

Ideally you should always properly name an image to optimize it. Don’t add images with filenames like IMG100.jpg to your product pages.

Video

Videos not only help your customer get more confidence in your product and site but also stand out in search results.

Reviews

Reviews are also a great help when boosting the confidence of the customers.

FAQ Content

FAQ may not be a direct SEO ranking factor but it can help you gain search engine credibility in many ways. It adds content pages to your website and at the same time help your customers in learning more about your products. This also increases the SEO credibility of your e commerce website.

Engaging, Unique and High Quality Content for Online Marketing

Content is one of the most important facets of online marketing. Whether for search engine optimization, social media marketing or any other method, high quality and engaging content is a must. Without such things a company cannot effectively market itself online.

Search engine optimization particularly is highly dependent on content. This is because Google, which is one of the top online search engines, has often stressed that unique and engaging write ups play a vital role in its ranking algorithms.

Some of the points to keep in mind when writing content for SEO are-

• It should be high quality and unique- Plagiarism is considered a very unethical practice in online marketing. By copying from other write-ups, companies not only reduce their chances to gain good ranks but this can also harm their credibility. Quality does not only mean than write-ups should be error free but is also requires such informative materials to be fresh and engaging
• Keyword usage- Keywords are essential in SEO and when writing material using these words, one should be mindful not to over use them as this could lead to dire effects on a company’s online reputation. Keyword density in any type of write ups should be limited as SEO guidelines state that over usage is unethical. So, content should always have a precise amount of keyword usage in a sensible and coherent way.
• Quantity- This does not imply that one should post numerous write ups online, what it actually states is that company’ should always update fresh material online and add better things.

In view of these things it is clear that content writing is something that requires a certain amount of skill and expertise. Qualified professionals who write such material are aware of all online marketing guidelines and produce fresh and engaging content.

If you are in search of professional SEO content writers India and want to hire content writer of high proficiency, then a reliable company is Brandconn Digital. This company has qualified professionals working for it, who are well-versed with writing any type of materials. Whether it is articles, blogs, infographics, press releases or anything else with the web content writing services India of this company you can be assured to get the best results.

Outsource SEO to a Competent Company for Better Results

Search engine optimization is one of the most popular and effective tools of online marketing. This practice has helped companies gain numerous clients by ranking them high on online engine search results.

Search engine optimisation is a comprehensive set of methods that combine to give the desired outcomes. Through off page and on page optimisations online marketing professionals provide effective solutions.

Implementing search engine optimisation techniques takes time and expertise, and often outsourcing for such services proves to be the best option. Outsourcing SEO to a competent and reliable online marketing company has a number of benefits, some of which include-

• Hire professional and competent people- Leading online marketing companies have highly trained and qualified professionals who hold the relevant knowledge and expertise about search engine optimisation and thus can provide some of the best results.
• Outsourcing can help save companies time as rather than training new people, it can just hire SEO experts who are experienced and skilled.
• Cost-effective- This is when we consider both the expenditure and results of Search engine optimisation, because even though a person does invest a sum of money in outsourcing but it leads to better ROI.

If you are an SME or a digital marketing agency, in search of a competent SEO outsourcing Company India, then Brandconn Digital is there for you.

This company provides some of the most reliable and effective services including SEO for small business and has highly qualified and innovative professionals working for it. Through diligent working, research and expertise Brandconn Digital delivers high performance, cost-effective and long lasting SEO solutions.

Get higher ROI with PPC Advertising for business

Online advertising is a widely adopted practice today. With the widespread popularity of the internet, companies have found a way to connect with millions of people effectively. Pay per click advertising in the recent times has become a very useful technique for businesses.

Though SEO was always there to help a business gain higher ranks but with PPC businesses have found a more efficient way to promote themselves through paid advertising.

So what exactly is PPC and how is it different from SEO?

Pay per click advertising is a type of online marketing technique where a company posts ads on search engines and other platforms and whenever these ads are click by a user, the company has to pay a certain fee. The ads which companies post can contain anything from offers, products information to company information. 

There are a number of differences between PPC and SEO, some of which include-

• Costs- One might think that, since PPC consists of paid ads and SEO works on organic search results, Pay per click is a more expensive method of advertising. But in the long run Pay per click proves to me a more cost-effective method, as in this practice a company only pays when it’s ad is clicked whereas SEO is a constant investment.
• Time taken - Pay per click campaigns take a smaller time to set up and once applied the adverts start showing on websites within a matter of minutes. SEO on the other hand is a long term strategy.
• Traffic- Though with organic search results a website can gain more traffic, but with pay advertising the traffic that comes will be more relevant. Also, a website on organic results is most likely to get clicked only when it appears on top 5 ranks, but with Pay per click traffic is continuous and a website stands a better chance to gain customers.

Competent services for PPC advertising

If you are in search of competent and reliable PPC management services then a renowned company is Brandconn Digital. This company has highly qualified professionals that hold the relevant skills to efficiently launch and manage PPC campaigns. With the help of the services of this company a business can not only advertise effectively but also get a good return on investment.

 

Are you looking for best ecommerce SEO Company?

In the recent times ecommerce websites have become a very popular thing. Almost everyone today buys things online. This has led to numerous such websites coming up. 

ecommerce SEO company

But setting up an e-store is not the problem it is staying ahead of competition that is more essential. It is a common thing that if you have invested your time and money in setting up an e-store, you would want to gain the most benefits out of it. But with so many options for people online, how will you gain website traffic and increase your sales? This is the question that every website owner wants answered. 

A really wonderful way to effectively promote an ecommerce website and stand a chance to gain good website traffic is SEO for Ecommerce. This is a method of online marketing through which an e-store can gain a higher ranks on search results of leading online search engines and in doing so effectively attract more people towards it. But for Ecommerce SEO to yield good results it is also important that it is handled by a professional.

Thus, if you too are looking for one of the best Ecommerce SEO Company then a reliable name is Brandconn Digital. This company specialises in such SEO services and can effectively help you make the most out of your website.

Some other benefits of this company include-

• Experience and expertise- This Company clearly understands that SEO for normal websites is different from that done for an E-store. Thus, it applies the most relevant techniques and helps garner the best results.
• Comprehensive services- Not only optimisation but the company professionals also perform website analysis and launch campaigns to build a better online presence for an e-store.
• Qualified professionals- The professionals of this company are well-versed with working on some of the leading ecommerce platforms.
• Reports on ROI- The company continuously monitors the growth and effectiveness of its campaigns and keeps clients posted about it through comprehensive reports

So, if your ecommerce website is underperforming, then don’t wait any longer, reach out to Brandconn Digital for effective and competent SEO services.